Speaking to one of Aristocrat’s competitors at the ICE show in London, he acknowledged the remarkable success Aristocrat has enjoyed with a series of hit games, most notably spearheaded by Lightning Link, but pointed out that game success was cyclical, and that Aristocrat’s winning streak couldn’t last forever. Te hole in that theory, as evidenced by the games on the Aristocrat stand at ExCeL, is that we still appear to be on the upward-curve of that arc.
Fast Cash is every bit as compelling a product as Lightning Link. It’s Aristocrat’s first combined MSP/SSP for the EMEA region, and as a new linked multigame it delivers any jackpot, any bet, any time. Jackpot-loving players will appreciate the opportunity to win a lower jackpot on every spin in the base game and free games, as well as the chance to hit a larger, higher frequency wide area progressive jackpot award.
Aristocrat is also continuing to support Lightning Link in EMEA with six new varied themes sporting three different base game mechanics. Also new to the market, Aristocrat showed a mid-denomination version of Lightning Link especially designed for VIP areas, which is just as attractive a product as it sounds.
“We continue to show great content, mixing up the type of games on offer with fabulous IP brands, such as Game of Trones, Sharknado and Zorro, with home-grown hits, such as Lightning Link,” stated Aristocrat Managing Director EMEA, James Boje. “Fast Cash is a concept that’s performing really well in the US right now, with progressive links such as Good Fortune going down a storm in South Africa at the minute.”
Progressive options on show at ICE included the Asian-themed Good Fortune Link and the formidable Wonder Wheels, now available with four Triple A licensed themes. Arc Double titles Game of Trones, Te Walking Dead 2, Britney Spears and Buffalo Grand have also started to establish a firm foothold in a number of European markets and South Africa, with more approvals coming on stream and two more popular themes being added to the Aristocrat portfolio in Elvira – Mistress of the Dark and
Aura to make sure the player feels comfortable
Slovenia-based electronic tables specialist Spintec was presenting a new product line called Aura at ICE 2017. With a revolutionary new approach in design, it aims to be the most comfortable and ergonomically pleasing gaming terminal on the market.
Renato Bičič, Sales Director at Spintec, said: “Te interest we’ve had in Aura at this show has been phenomenal. It is perfect for amphitheatre set-ups, combining live, automated and virtual games in one multigame experience. As part of a multigame solution, we can add a stand-alone multigame wall. Tis multigame wall has already been installed at Perla Hit Casino in Slovenia with excellent
Spintec’s Igor Lombar with Aura
feedback from the players and from the casino managers. Aura boasts wide screen sunken monitors tilted for an optimal viewing angle. In terms of how players rest their arms and how little they have to move to play, we are
Lightning fast response from Aristocrat to continue delivering great content, IP and jackpot variety to casino operators in the EMEA
G3 spoke to Aristocrat Managing Director EMEA, James Boje, about continuing the momentum the company has built right across international gaming markets, with 90 per cent of games on the stand at ICE, ready for sale across the EMEA
Aristocrat Managing Director EMEA, James Boje Te Big Bang Teory Jackpot Multiverse.
“We are continuing to build brand loyalty across EMEA markets with the consistent delivery of top performing products,” stated Mr. Boje. “We have presented at ICE a reconfigured stand, with 65-70 per cent of the products on the booth available to the market. In just a month or two from the ICE, 90 per cent of the machines visitors saw on the stand will be for sale in this market.”
“Our philosophy remains the delivery of great games, the investment in market-leading cabinets and hardware, and a continued focus on innovation across all segments of the gaming floor,” continued Mr. Boje. “We’ve also built a great team here in the EMEA, and we’re excited about what this team will deliver in 2017. Te customer trust we have built alongside a library of games and a pipeline of terrific titles still to come, means that we’re driving forward that momentum in 2017.”
confident that it is the most comfortable terminal on the market. It has little extras too such as a USB charger, a space for a mobile phone, drinks and dedicated storage for personal belongings. It has a lot of leg and foot space, whilst the pre-set chair height ensures optimal sitting position, but the seat can also be moved back and forth to easily adapt to any individuals’ height.”
Spintec’s Karma line, which has proved so popular in Macau, was on show at ICE with two novelties. Firstly, there was an automated solution for dice games combining Sic Bo and Craps within one automated center, allowing the player to choose their preferred game. Te second novelty was a wider monitor on a virtual stand-alone playing station, where players can enjoy different virtual games in HD quality.
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