Review ICE TOTALLY GAMING 2017
Scientific Game’s world first at ICE came in the form of the company’s Very Cherry slot machine from its Bally stable. It was unveiled on the Dualos platform, another big reveal at the show with its dual 58.4cm (23ins.) HD screen cabinet, OLED digital buttons, integrated ambient lighting, and a 47cm (18.5ins.) digital topper. Te cabinet comes with a rich game library of titles from Scientific Games’ leading brands Bally, Shuffle Master and WMS.
Marco Herrera, Vice President, Managing Director of Gaming for Europe, the Middle East and Africa (EMEA), spoke to G3 at ICE: “Te big launches are usually reserved for G2E Las Vegas, so it’s great to launch a world first at ICE. I think it shows where we are in terms of Europe and how important the market is for us. It’s been a transformational year for Scientific Games in Europe, during which we’ve moved our operations in Amsterdam and Salzberg into the old WMS headquarters in Barcelona, where we’ve been able to unite everything from one central hub.
“Te response from our EMEA customers has been fantastic and we’ve actually had our best ever year. Te continued roll out of our Asian- theme progressive, Duo Fu Duo Cai, has now hit 1,200 installs. It’s done exceptionally well in South Africa. Te European player is a more aggressive gambler and this has been a feature of the games that have performed well for us. We released the TwinStar in the United States towards the end of last year and we expect it to land in Europe in the fourth quarter of 2017. Our focus in terms of launches into the EMEA market will be on the Twinstar and Dualos as well as the Lock It Link progressives with its Lock It Link respins mechanic that players love.”
Te TwinStar dual-screen cabinet is a stunning platform for Bally and WMS games and will house games including player favourites Zeus, Kronos and Quick Hit Wild Blue. Incorporating the next-generation ArgOS operating system, TwinStar features high-speed processing and video capabilities, along with features such as a
“We’re looking forward to bringing DEQ’s table games to our Shuffle Master portfolio, especially games such as EZ Baccarat and Progressive Pai Gow Poker which have proved popular in the states. There’s a significant table market in Europe. Also in this segment we’ve added a new Back Betting feature to our PRIZM Game Table.”
P90 NEWSWIRE / INTERACTIVE /
247.COM
Scientific launches first ever world first at ICE
Scientific was launching a world first at the ICE Totally Gaming exhibition for the first time but it was new platforms and new cabinets that really stood out, as they successfully united the company’s slot brands like never before
larger iDeck multi-touch button deck; two 61cm (24ins.) HD displays; a 55cm (22ins.) full HD digital topper; premium sound; and game- synchronised edge lighting.
Te company was showing Lock It Link near- area progressive titles Lock It Link Diamonds and Lock It Link Night Life. Te entertaining Lock It Link respins feature adds entertainment as certain symbols lock and increase the value of each of the same symbol by the player's bet.
In terms of systems, Scientific was showing its new iVIEW 4 in-game display, its instant tournaments solution Tournaments Express, and the latest dashboard and mobile features for MCC with its flagship Open Casino Manager for management of slot accounting, tables, cashless wagering solutions and marketing modules.
Mr. Herrea said: “We’ve had huge success with Tournaments Express with Solverde in Portugal and with Partouche in France where they have
been very successful at driving play during the day. Te success of these products is helping to open doors for us in terms of systems in Europe as operators are looking for auxiliary products to add value. We see a growing focus from European operators on player tracking and rewards, data analytics and player-tracking table technology.”
“iVIEW 4, which is an In-Game Display Manager, is a major development that aims to bring omni-channel to systems,” Mr. Herrea explained. “It uses state-of-the-art web widgets and connectivity to web services allowing casinos to manage their own content dynamically, no matter whether it is floorwide bonusing, secondary wagering, customer service or accessing websites and promotional kiosks.”
Scientific Games has been innovating in mobile too, with products like Take ‘n Play, which enables slot players to take their active game off the casino floor and onto a mobile tablet. Mr.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107