Synot Games’ Product Manager, Filip Hlavacek
Synot develops in-house HTML5 solution that allows operator-configurable RTPs
Czech-based gaming specialist, Synot, used the ICE 2017 exhibition to unveil SYNOT Games and highlight its new hybrid system that allows content to be transitioned from terminal play to both mobile and online
Speaking to Synot Games’ Product Manager, Filip Hlavacek, he explained that the Czech- based company intends to deploy up to 30 games on the platform by the end of the year. “Each game is HTML5, offering a customisable set of RTPs, configurable by the operator,” stated Mr. Hlavacek. “Tis variable RTP gives operators complete control of the game, while the flexibility for players to play the same game across different devices, mobile, online and at location, maintains contact with the player wherever they find themselves.”
Te games for the new system scale according to the device, with different resolutions and user interfaces applicable according to the target channel. Both the system and the games have been created by Synot’s in-house developers, with Easit providing a single wallet solution that ties all the parts of the omni-channel experience together. “Te games are created using a single technology, HTML5, without any proprietary solutions,” underlined Mr. Hlavacek. “Te aim is to reach more players in more locations without having to customise the games for every device. We develop the game just once, but the player is able to play anywhere, on any device.”
According to Mr. Hlavacek, the games for the system have been orientated to attract mobile, online and land-based players, with a wide variety of game types and maths appealing to the broadest spectrum of players.
A shifting emphasis to online and mobile play is indicative of a changing marketplace in the Czech Republic where new laws allowing
operators within the country to service online players have come into force. Speaking to Synot Tip CEO, Petr Mikoska at ICE, he explained that for the most part the land- based sector had experienced little impact to date, with the majority of the changes still to come. However, the tax regime has changed, with slot operators hit with a tax hike of 35 per cent of GGR.
“We are now allowed to operate online,” explained Mr. Mikoska of the positive changes the new law has brought. “But right now only PokerStars has passed the certification process. Live games and card games are currently operational, but slots games have yet to be certified. Slot games are allowed under the new law, but as yet the Ministry of Finance is not accepting the certification of slot games, insisting that the certification does not fully explain how the games work. Right now it’s very confusing.”
The games are created using a single technology, HTML5, without any proprietary solutions. The aim is to reach more players in more locations without having to customize the games for every device. We develop the game just once.
According to Mr. Mikoska, the reduction of machines in the market and the closure of operations that could affect tens of thousands of machines will be devastating for local communities, with municipalities hard pressed to replace those lost revenues. “As the machines are stripped out of the bars, pubs and petrol stations across the country, we will see many businesses and regions suffer due to the loss of tax incomes,” said Mr. Mikoska. It is a trend we are seeing in Slovakia too, where the local government in Bratislava is currently seeking to introduce a gaming ban in the capital. But whatever happens, Synot remains committed to these markets, to the supply and operation of gaming equipment. Our experience shows that this is just one swing of the pendulum and that stability will return to the market.”
Until the Czech and Slovak politicians come to their collective senses, Synot’s aspirations have been set on the exploration of foreign markets, with recent announcements of casino openings in Georgia and Vietnam showing the diversity and scope of its investment plans. Speaking to Synot’s David Mixa, he explained: “We’re extremely happy with the opening of the locations in Vietnam, with further plans in the region over the course of the year. Greece is a market that is now open and is growing very fast too, with two-three operations opening every day.”
Synot has a licence for the operation of 2,000 VLTs in Greece, but there is the possibility to place more in the future and the company is looking forward to capitalising on its immediate success in this market. “Te terminals are performing really well and the operations are continuing to fill with patrons, despite the fact that there is practically no advertising or marketing of the location or the games right now,” says Mr. Mixa. “Spain is also a market in which our games, after a slow start, are now performing fantastically well. We seem to have hit upon the right gaming formula for the market and we are optimistic about our results in Spain in 2017.”
NEWSWIRE / INTERACTIVE /
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