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Advantech showed its largest collection ever at ICE London


Advantech was showing the largest number of products that it has ever brought to London, including the board level products (DPX-S440, DPX-E250) and two system level products (DPX- E135 and DPX-S2440) as well as the largest release of new graphics cards to complement its gaming platforms


Products at ICE included industrial LCD touchcreen monitors with exciting innovations such as bezel-less touchscreens, high brightness, remote management, vandal proof features and new curved screen models. Alongside our highly successful industrial flash (SQF) product line, we also displayed industrial motherboards in many formats such as COM Express, Mini-ITX, Q7 and including CPU technologies from Intel, AMD and ARM (RISC).


Hayley Brough, Marketing and Operations Administrator at Advantech Innocore, said: “Te most interest from visitors was focused on our gaming platforms, the curved LCDs and newly released graphics cards,” she added.


“Te products we are showing specifically for Europe are the DPX-E130 a complete platform tailored for the Italian market, and the DPX- E135 targeting low cost markets needing a high performance and low cost platform and including some special features for European markets such as secure precise real time clock and specialised GPIO.


Betrader brings live betting to esports


Betradar was at ICE laying claim to being the only sports betting supplier that controls the entire chain of its in-running offer, from the collection of sports data at the venue right through to the compilation and delivery of odds. Te result is a diverse portfolio of unique live betting solutions to complement Virtual Sports, esports, Content Solutions and Managed Trading Services.


James Watson, Betradar’s Head of Esports, said: “We’re providing 34,000 matches now via our Live Channel, which is up from 7,000, giving us the biggest portfolio in online and retail.”


Te company was showcasing the latest in esports betting with a showdown between two UK teams; Impulse Gaming and Endpoint. Betradar’s eSports product has been developed in partnership with DOJO Madness, an analytical platform owned by esports maverick Jens Hilgers. It allows for live odds, meaning people can bet on the success of a player as they move around a game.


DOJO’s service has developed complex models


based on the analysis of over 450,000 rounds and 18 million individual data points. Tis has enabled the generation of reliable real-time probabilities for both pre-match and live betting events, allowing Betrader to provide its clients with what it says is the most credible live betting offering available. Leveraging DOJO’s API, it can offer a significant amount of new, high-quality betting events for all Tier 1 esports games including popular titles such as CS:GO, Dota 2, League of Legends and Overwatch.


Mr Watson added: “Te complexity of the esports games and the huge volume of data that


needs to be captured and processed makes it much more challenging to model than traditional sports. With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the esports community.”


Te esports legal betting market continues to gain serious momentum. Esports has an estimated global wagering market of $29.8bn by 2020. More than $590m will be wagered on esports competitions through cash gambling sites in 2016.


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Advantech Europe’s Koen Stomph, Dave Webbing and David Ramos Garcia


“New graphics cards on show that expand our range of high performance long lifecycle cards. As the graphics displayed on slot machines become ever more elaborate the need for high performance cards increases. At the show we are debuting no fewer than five new cards in PCI-Express format featuring AMD E9260, E9550, and RX-460. We also showed upcoming cards with Nvidia GeForce GTX1050 and GTX1060 graphics processors. Te scalability and graphics options on Advantech’s gaming platforms give customers an unrivalled range of price, performance and lifecycle choices.”


Te DPX- S440 offers excellent graphics and video decoding from the integrated AMD R- Series SOC APU (formerly Merlin Falcon) on up to three screens. For more demanding applications the product also includes a standard PCI-Express graphics expansion slot so customers can integrate a high performance discrete graphics card to reach higher levels of performance. Provision for a standard graphics card slot saves the customer money over


proprietary cards and opens up the widest selection of graphics card to fit all performance requirements.


Te DPX-E250 a Xeon capable motherboard features the very latest 4th Generation Intel Core architecture CPUs up to and including Intel Xeon CPUs. Best in class CPU performance – the DPX-E250 supports a huge range of price and performance from dual core Celeron, through Core i3, Core i5, Core i7 and up to Xeon CPUs. Te latest Intel embedded platform ensures customers a long lived (guaranteed five years in production), and future-proof platform ready for whatever performance needs come along.


“2016 was a record year of sales for Advantech to the gaming sector and based on the new business from ICE 2017 we are confident 2017 will be another stellar year for us as we continue to grow our business and provide the widest range of computing solutions for all segments of the global gaming market,” Hayley Brough added.


CodeRed’s Paul Chaloner with Betrader’s James Watson


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