Noddle Protect enables businesses to put in place a
fast and effective remediation plan to help safeguard
consumers who may have had their personal data
compromised. Affected
consumers have the ability to quickly access their own data
24/7 through Noddle and take steps to protect themselves.
help consumers and ensure they have access to resources to reassure them their data is safe will be the key to maintaining trust and loyalty. Noddle Protect enables businesses to put in place a fast and effective remediation plan to help safeguard consumers who may have had their personal data compromised following a data breach. Affected consumers have the ability to quickly access their own data 24/7 through Noddle and take steps to protect themselves. Te full personalised Noddle Protect data breach solution can then be deployed within 48 hours of the breach occurring to help identify and respond to fraudulent activity, checking whether their credit profile is being damaged by criminals. Noddle Protect allows consumers to review their credit report for free and check that no-one else is applying for credit in their name or using their details fraudulently, giving them peace of mind and ensuring they continue to trust in your brand. Offering this sort of reassurance will go a long
information is your number one priority and you are working as quickly as possible towards a solution. We advise clients to have a team ready to be
assembled should a breach occur who can outline roles and responsibilities with key stakeholders in the business. As part of this, by undertaking regular and varied testing, businesses can ensure they are prepared and are not solely relying on learning in a ‘live environment’. Ensuring these tests are varied is especially important as responses and severity can alter significantly depending on the type of data breach that occurs. Businesses must be prepared for as many scenarios as possible. As well as communicating externally, it is
important to update your internal teams. By the time a breach has been identified, all relevant employees should be informed as early as possible. Your employees are your window to the world and one of your largest group of advocates, so you must make sure they are aware of what is going on. Tis should start with informing C-suite and
board members of what has occurred and the plan of action that is being (or needs to be) taken. Tis should be followed by customer facing employees and then further relevant internal employees. In our experience, a data breach is often
communicated to the world by customers via social media, so ensuring all frontline staff have
a solid understanding of what has occurred and what they can and can’t say to consumers is important. Businesses should be prepared for a larger than normal volume of requests and employees need to understand the importance of maintaining consumer trust and loyalty, as well as ensuring a business’s reputation is not widely damaged.
OFFERING CUSTOMERS PEACE OF MIND Changes to EU data protection laws with the
General Data Protection Regulation (GDPR) mean that all organisations at risk of a data breach need to be prepared to safeguard their consumers or face considerable fines. Te biggest impact on regulation has been seen in 2016, when the proposed General Data Protection Regulation (GDPR) was adopted by the EU. From 2018, if organisations fall victim to a serious data breach, under the GDPR they will have to inform their customers and could be fined up to a maximum of four per cent of their global turnover. As such, we are increasingly seeing many organisations looking at what tools they can proactively have in place should they face a data breach. Solutions for businesses, such as Noddle Protect, offer access to expertise and resources to help create a timeline of action and a fast and effective remediation plan to safeguard consumers’ data and company reputation. Regardless of the type of breach, being able to
way to limiting the potential damage to your reputation. It will also help to show consumers that you are concerned about the impact on them, offer peace of mind and ensure that they continue to trust in your brand.
CHICKEN OR EGG? Tis does then lead to the question of whether it
is more important to manage the strategic risk and reputation of a company or to safeguard against breaches occurring themselves. And the reality is, businesses need to do both. Having the right policies in place and technology to secure consumers’ data is important. Tis in itself, is the key to being prepared for the eventuality of a data breach occurring. At the moment, many companies have a strong focus on investing in technology to safeguard consumers’ data – which is the right thing to do – but they will also have to start thinking about having a plan in place should such safeguards fail. Services such as Noddle Protect are growing in demand as businesses recognise that in order to maintain trust and loyalty with consumers they must be able to help remedy the situation and safeguard consumers who may have had their personal data compromised following a data breach. As the consequences of data breaches
become more severe and the frequency of them occurring is increasing, we expect to see more businesses become pre-emptive and ‘post breach savvy’ as they begin to recognise the significance and potential severity that data breaches cause.
NEWSWIRE / INTERACTIVE /
247.COMP67
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