form of computerised system that is processing data about you hundreds of times per day. If you tick the box that you don’t want to hear from the company, then that company should not get in touch with you or sell on your data, which is more about a right ‘not to be known,’ rather than the ‘right to be forgotten.’ And responsible companies comply with those rules.
Is the player be asked to opt-in or out to the data gathered on them?
Generally speaking they are and most companies are getting it right. Tey might not always ask exactly the right questions, even when they have a privacy policy that’s 25 page long, which accidentally or incidentally they’re getting wrong - but most responsible companies are asking for consent at the right time and are addressing what they are doing with the data. Most responsible companies are asking for concert and the right time and consent can be asked for at any time and can be refused at any time. Te fact that you’ve opted in once, doesn’t mean you can’t opt out later.
What guides the private policies of operators - how are they governed and regulated?
Organisations need to be very clear about what P60 NEWSWIRE / INTERACTIVE /
247.COM
Terms and conditions won’t protect operators in terms of data loss or theft. They need to consider what their response is and have a plan in place to deal with it - though most organisations don’t and you see that when there’s a high profile data loss. That’s when you see large organisations not performing at their best.
they are doing with the data. As long as the privacy plan explains “this is what we intend to do with the data we hold about you,” they are acting responsibly and most companies comply with this. It is an art, not a science, but generally they’re getting it right.
Te issue that is very interesting with online is the ability to collect so much data about the player, which is impossible in an offline
environment. Te fact that so much is done online now mean that you can collect a lot more data, but it also means that individuals can control what happens to their data a lot better as well.
I suspect that individuals populate so many data bases that we don’t have time to keep check of every database they’re on. Every now and again I think we might worry about the data companies are keeping about us, but we don’t do very much about it. And while I think that people should be more aware, I also believe that you’d drive yourself mad if you became obsessive about it.
Transparency - is there enough? Is there more operators can do?
I think all organisations could do more, but do consumers want to know more? If you could see all the data held about you, and you could put in corrections and deletions, would people bother to do that and would I really expect a business to operate profitably under such conditions? I don’t know if I would think it the best use of their time or mine. Right now operators are getting it roughly right, though every now and again things go wrong and you see a data theft, breaches of security and data loss, which does
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