Insight
Exhibitors in Belgrade: IGT’s Matjaz Petek pictured with the Diversity range. The Synot stand featured its latest products for Serbia. SuzoHapp pictured with local distributor, Pionir. The Golden Race team; Eurocoin and Advantech Innocore
BELGRADE Future Gaming Show
Czech company e-gaming s.r.o. participated on the exhibition Belgrade Future Gaming 2016 in Serbia. In the long term the company interested in all Balkan markets and currently is already active in Macedonia, Romania, Serbia and in the near future is planning to commence operations in yet another Balkan country.
At the exhibition, e-gaming introduced a standalone machine with three different gaming collection. The collections contain 12 games, which are individually selected and modified for the each country separately.
In Serbia it is currently difficult to introduce new products and new machines, due to low average revenues, which skew the market towards second-hand machines and to older machines in general. However, currently e-gaming is exploring business models for its customers and trying to adapt its machine to appeal to operators both now and in the future in Serbia.
world; we can deploy the platform internationally within 5-6 hours, and it only has to be done once.”
NSoft’s signature product, however, is a game. One and a half million tickets are purchased every day for NSoft’s Lucky Six, a virtual draw game whose vibrant design and top-notch backend structure has captured the imagination of players across Europe. It was created in-house by its dedicated team of developers and is currently the most successful draw game in Eastern Europe.
NSoft’s current focus is concentrated on Eastern Europe, Africa and South America. Te rollout of its Seven platform and Lucky Six draw game, is just one aspect of its business, but they’re the focus right now as the company seeks to ingrain its brand into the consciousness of international operators. “Lucky Six is hugely popular right now in Bosnia and Serbia, and while Italy is clamouring for our sports-betting
product, countries like Romania want absolutely everything!” stated Mr. Cordas.
While the expansion plan to employee 100 people in 2016, almost doubling the size of the company, might sound ambitious, Mr. Cordas isn’t looking to stop there. “Our plan is to employ around a 1,000 people in our Mostar offices,” he confirmed. “We don’t set ourselves revenue targets, we have a people target.”
It might seem a bold claim, but it’s one that’s been picked up by one of the giants in the iGaming industry, with Sportradar understanding NSoft’s business strategy to the extent that the company has taken a 40 per cent share in the Bosnian firm. Business opportunities have doubled as a result of the combined sales forces working in tandem and the sponsorship of the Belgrade show is the first big marketing push from NSoft to date, but expect to hear much more from this dynamic business in the future.
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“e-gaming is looking at each market as a new opportunity,” said Dursan Durdevic, AGT+, e-gaming distributor in Serbia (pictured top). “The Serbian market is an interesting market. Thanks to the exhibition in Belgrade we had the opportunity to talk with customers not just from Serbia, but from all Balkan countries, due to the fact that the Belgrade Future Gaming show is the only exhibition located close to these neighboring countries.”
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