Insight UKGrosvenor Casinos
Phil Tufnell Ex-England Cricketer
The launch day with ex-England cricketer Phil Tufnell was filmed with content created and shared on Grosvenor Casinos’ Facebook, Twitter and Instagram pages to raise awareness of the taxi.
Grosvenor launches world’s smallest travelling casino
Phil Tufnell and Jo Blundell, Sales & Marketing Director at Grosvenor
Casinos pictured outside the Victoria Casino London with the ‘Casino Taxi.’
We’re delighted that Grosvenor are using this exciting campaign as a way to raise money for Carers Trust. The support of Grosvenor employees and customers over the past two and a half years has been phenomenal. Money raised through the partnership has allowed us to continue our vital services to carers online, through our partner carers’ services and through a dedicated “Rank Cares” grants programme which has directly helped more than 2,000 carers to date.
Grosvenor Casinos launched a promotional campaign for its casinos and online sites, while also raising money for charity. Te World’s Smallest Travelling Casino is an ‘experiential activity’ designed to engage with consumers during the summer of sport and raise money for the Carers Trust as part of ‘Rank Cares’
June 1 saw Grosvenor Casinos launch its one-of-a- kind travelling casino in the form of a fully-working London cab. Sporting personality Phil Tufnell served as host for the debut in London, greeting passengers in the bespoke taxi – compete with both live and online game play. Grosvenor Casinos’ ‘World’s Smallest Travelling Casino’ then travelled across the UK for three weeks, picking up passengers in select cities where Grosvenor Casinos has venues. Tis is part of Grosvenor Casinos’ wider promotional campaign to celebrate the upcoming summer of sport – and highlight its own sports offerings in-house.
Te launch day with ex-England cricketer Phil Tufnell was filmed with content created and shared on Grosvenor Casinos’ Facebook, Twitter and Instagram pages to raise awareness of the taxi. Passengers had the choice of being taken to their local Grosvenor Casino free of charge, or be driven anywhere in the city for an optional donation to Carers Trust – the company’s chosen charity. To request a ride in Grosvenor Casinos’ World’s Smallest Travelling Casino, consumers just had to tweet @grosvenorcasino and say where they were and where they wanted to go.
Grosvenor Casinos’ World’s Smallest Travelling Casino includes a gaming table where the dealer gave quick lessons in Blackjack and online gaming using a tablet. It also featured TV screens showing sports events and a bar. Following the launch in London, the taxi
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headed north to Birmingham, Manchester, Leeds and finally, Glasgow.
Sarah Walsh, Senior Corporate Fundraising Manager: “We’re delighted that Grosvenor are using this exciting campaign as a way to raise money for Carers Trust. Te support of Grosvenor employees and customers over the past two and a half years has been phenomenal. Money raised through the partnership has allowed us to continue our vital services to carers online, through our partner carers’ services and through a dedicated “Rank Cares” grants programme which has directly helped more than 2,000 carers to date. Tis Play Your Way initiative takes our partnership one step further by raising awareness of our services to members of the general public throughout the country.”
Jo Blundell, Sales & Marketing Director at Grosvenor Casinos commented: “We’re thrilled to announce the launch of what we believe to be the world’s smallest travelling casino and reward our loyal customer base with some complimentary rides, as well as welcome some new faces - it is truly a unique experience.”
Te taxi campaign highlighted the Group’s online Casino, Live Casino and Poker games offerings as well as aiming to drive people in venue to enjoy all Grosvenor Casinos have to offer from viewing live sports to state of the art gaming to dining out with friends.
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