Review G2E ASIA 2016
Scientific Game’s commitment to localised product development was clear at G2E Asia 2016, with an array of slots developed by the company’s Asia-Pacific game-development team specifically for the Asia market. Tis content library, much of which features symbols and graphics designed to resonate with Asian players, includes an expansive range of standalone Super Series games, progressive jackpot VIP Series themes, and the Duo Fu Duo Cai, Da Fu Da Gui and Jackpot Vault families.
Senior Vice President and Managing Director Ken Jolly told us: “Every year we step it up at G2E Asia and 2016 is no exception. We’ve got our new Dualos cabinet that brings together technology from Bally, Shuffle Master, and WMS to create a best-of-breed slot cabinet. Systems this year are focused on demonstrating all the tools available to drive player excitement and commitment as more casino floors in Asia cater to the dynamically growing mass market, as seen in Macau and elsewhere throughout the region. Te entertainment, security, creative content, and innovative technology we bring to the market will help to increase repeat play and add excitement across the casino floor.
“In terms of slots and progressive links the company is in good shape. Our progressive link Duo Fu Duo Cai has been around for two to three years now with 280 machines of that title alone in the Philippines. We’ve followed that up with Da Fu Da Gui, which isn’t in Macau yet, but is live in the Philippines, Malaysia, Saipan, Vietnam and the Asian cruise ship markets,” he added.
Te Da Fu Da Gui link is launching with Rich Traditions and Jade Eternity on the Pro Wave
cabinet.Also making its debut at G2E Asia was LockItLink, a two-level progressive jackpot featured on two introductory games: Bright Lights and Girl’s Best Friend. Tese games offer players a host of features, including a fixed-lines game, a two-level progressive jackpot, two fixed jackpots and the chance to win huge credit payouts - combined with an LockItLink Heartrespin.
Te show also saw the launch of new proprietary table games including Flushes Gone Wild, featuring the longest flush winner; Two for the Show featuring best-two poker hand wins; and Jackpot Baccarat, offering frequently hitting jackpots and an impressive tri-sided sign to enhance player participation.
Mr. Jolly added: “We’re number one in e-tables in many markets outside of Macau such as Malaysia, Cambodia, Laos, Singapore and cruise ships in the region. In terms of systems, Macau is looking at bonusing options and as the market moves towards mass gaming, we see this becoming stronger.”
Mr. Jolly remained positive about the market in general. “Tere might be a 60 per cent decline in
P42 NEWSWIRE / INTERACTIVE /
247.COM
Scientific Games’ Ken Jolly with Lock It Link Taking the Scientific approach to Asian slots
A new cabinet was taking centre stage for Scientific Games with the new Dualos cabinet making its G2E Asia debut. Featuring dual 23ins. high-definition screens, superior sound, integrated ambient lighting and a 18.5ins. digital topper, Dualos supports a rich library of Bally Shuffle Master and WMS gaming content
GGR, but most of this is in VIP baccarat,” he said. “Tere has been growth in slots and e-tables and more growth will come from the new openings. Player acceptance with e-tables is increasing, which fits with the move to mass gaming. Te integration process has continued and in Asia we will be closing our WMS and Bally subsidiary, with the SHFL division to servicing the market in the future,” he advised. “In terms of product, we’re realigning all over the world. Our product line is especially strong in Asia. In terms of R&D, we’ve seen very little change around the world. We have development teams in Australia and China to develop product for the Asian market, whether this is Asian content for our slots or advances in e-tables.”
Speaking of Electronic Table Systems, Scientific showed both live dealer and virtual dealer options at G2E Asia, including Baccarat on the Fusion Virtual Multigame, live Baccarat on the Fusion Hybrid, and the immersive new Fusion Vibe player experience on the Fusion Hybrid.
A new option for Roulette was also on show in
Roulette U-Spin, in which players activate the spin of the ball themselves, adding more interaction and excitement to the game. Gavin Isaacs, Scientific Games CEO, commented: “Our innovation in the table games segment is world renowned. Casino operators around the globe can rest assured that we are committed to supporting our customers’ investments in our electronic table games and high-performing systems.”
Along with the SDS slot accounting and player- tracking system, Scientific Games was showcasing the features of its Elite Bonusing Suite, including 12 applications to automate existing promotions and player-loyalty programmes through iVIEW Display Manager (DM) on-device messaging technology.
Capitalising on the popularity of progressive jackpots in the Asian market, Scientific was also highlighting the Bally Enterprise Progressive System (BEPS), a solution to configure, manage, and audit progressives from a central location - on any casino management system.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76