Insight SOUTH AMERICA Regulation
Karen Sierra-Hughes Director, Latin America and Caribbean Government Relations and Business Development, Gaming Laboratories International
“Each market is individual and unique. We listen to their concerns, understand their objectives, and we support them with detailed and very specific information to help them draw their own conclusions from all the available evidence.”
GLI: Setting the blueprint for certification in Latin America
“Colombia is currently looking to Spain to benchmark its igaming regulation and has consulted with the gaming industry for feedback regarding its draft regulation, which had been customized to accommodate the specificities of the jurisdiction. In the Caribbean, igaming is also taking shape, but here the jurisdictions are mostly looking to the U.S. for their inspiration.”
G3 discusses South American gaming legislation and certification with GLI’s Latin America and Caribbean Government Relations and Business Development Director, Karen Sierra-Hughes at Juegos Miami 2016
GLI has been part of the Latin American gaming industry for 20 years, building relationships with suppliers and regulators across the vast continent. “Trust,” explains Karen Sierra-Hughes, Director, Latin America and Caribbean Government Relations and Business Development, “has been an intrinsic part of GLI’s success in Latin America. GLI is a trusted source of technical expertise, having built a reputation for helping our clients achieve their objectives over the last two decades. At the same time, we have worked with regulators on policy development and gaming laws and continue to offer technical advice as part of the legal and government facing side of our business.”
18 years ago, Peru formalised its certification process, the first Latin American country to construct a certification and homologation process, and a moment in history that also set the blueprint for GLI’s role in supplying interdisciplinary knowledge to regulators in the Latin American market.
“Te value we bring to regulators is built upon our impartiality,” states Karen. “GLI is not an operator, supplier or regulator. We are independent. We provide information, but we don’t tell regulators what to do. Instead, we supply accurate information that helps regulators facing jurisdictional challenges to make informed decisions.”
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GLI promotes communication with regulators, thanks to its position as an independent third party. Te company’s unique roundtable events for regulators established in North America, Europe and which is now in its 9th year in Latin America and the Caribbean, is the only event exclusively for regulators and Government Lotteries in the region. Last year 21 countries and 90 regulators were represented at the roundtable in Colombia. In August this year, the event will take place in Curacao in the Caribbean. Te two- day conference acts as an information exchange, a learning and training experience, as well as a networking event for regulators to share common issues and challenges with their peers.
“Before I came to GLI, I was a regulator in Panama,” explains Karen. “When we established the certification process in Panama, we weren’t looking to re-invent the wheel. Instead, we adopted the parts of the Peru system that would work with the national laws in Panama. Most countries would adopt similar rules and regulations for gaming if they could, but specific differences in national laws from one country to the next, means that’s just not possible.”
Every country presents their own specific challenges regarding the certification process, not solely due to national laws, but due to language and cultural
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