Review G2E ASIA 2015
Italian live gaming specialist Abbiati has seen some notable success over the last three years as Macau’s junket operators have sought to differentiate their VIP gaming rooms from their main gaming floors
Christophe Leparoux of Golden Cathay Consulting has been working as a consultant for Abbiati in Asian markets. He told us: “The high-end VIP salons operated within casinos by junket operators are keen to offer something different to their customers whether it is different style of tables or colours of baize or the chips and plaques that their players play with. Their experience is all about differentiation. We’ve done really well out of this market for a number of years as we can easily and quickly offer all kinds of customisation for our products.
“Since 2011, Abbiati has been growing what had previously been a limited presence in Asia by focusing on R&D and marketing resources to better service the region’s markets,” added Mr. Leparoux. “Macau has experienced a downturn over the last 12 months, but the orders for VIP chips and plaques have still been coming in. We also secured the order for VIP plaques and chips at Solaire in the Philippines and we’re now licensed in Singapore where we are hoping to do similarly.”
The new range of chips and plaques for G2E Asia included new patterns, designs and materials as well as a new line of patented Tie chips featuring multiple injections, see-thru inserts and a combination of
JUNKETS OPENING MAJOR DOORS Georgio Abbiati and Christophe Leparoux
intricate and innovative rim and edge inserts. All these new products were available with security features such as 13.56 MHz RFID, 8-color UV pigments, 3-in-1 UV security feature, Laser Tracer technology, Optical Variable Ink, high security holograms to name but a few.
Abbiati also launched a new model of Black Jack style table for the market, designed with new and improved composite materials. It also launched a
GLOBAL CASH ACCESS OFFERS CHANCE TO GET IN THE CASHCLUB
Global Cash Access was at G2E Asia following its US$1.2bn purchase of Multimedia Games, with its range of integrated, cash-to-floor products
Central to Global Cash Access’s offering at G2E Asia is CashClub, the next generation of GCA’s QCP portfolio, and Xchange Kiosks, GCA’s multi-functional suite of full service kiosks.
CashClub allows for cash access tasks such as PIN debit cash advance, credit card cash advance, and check warranty services whilst Xchange Kiosks provides cash handling technology, cash access, back office reporting tools and marketing services. The company’s Central Credit makes decades of gaming credit history and transaction data on millions of casino patrons available for the casino’s consideration
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in extending credit for marker play. Through a private data network, casino operators can obtain SSN verification, credit reports, and real-time updates on marker activity for enhanced decision making when issuing casino credit.
The group has reported revenue growth of 38 per cent in the first quarter of 2015 compared to a year earlier since its acquisition of Multimedia Games in December last year.
“Since completing our acquisition of Multimedia Games just over four months ago, we have been focused on our integration initiatives,” said Randy Taylor, Executive Vice President. “Through the first quarter of 2015, we have achieved annual run rate cost synergies of approximately US$18.1m and continue to expect to achieve our targeted annual cost synergy run rate of US$24m by calendar year end.”
new Baccarat table that incorporates a video screen player interface.
“Asia is an extremely vibrant market for us and is strategically very important as our business continues to expand and develop,” said Giorgio Abbiati, CEO of Abbiati. “The G2E Asia show provides us with a unique opportunity to introduce our innovative products to the complete gamut of Asian operators.”
GCA’s Jason King
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