Comment JULY 2015
What started out as a products feature report has slightly spiralled out of control. To date, we’ve targeted our research primarily at specific individual markets, occasionally pulling together entire continent reports, but on the whole we’ve been selecting markets by popular demand, then apply a magnifying glass to every sector of the gaming industry within each country.
Having been repeatedly asked for a horizontal sector specific slice across multi- ple markets, the analysis of sports-betting in Europe has escalated from a small summer feature into a multi-issue behemoth. We begin our coverage of the European sports-betting market in this issue, with a look at Western European markets with comments, analysis and views that draw from operators, regula- tors, suppliers and distributors. We will continue our analysis in the August issue of G3 and plan to conclude with a look at sports-betting in Eastern European markets in our September issue.
WHAT’S BEEN FASCINATING IS THE VARIETY AND DIVERSITY OF THE SPORTS-BETTING SECTOR AS IT SPANS THE CONTINENT
What’s been fascinating and also extremely time-absorbing is the sheer variety and diversity of the sports-betting sector as it spans the continent. While many markets do offer a similar range of products, the differences when you compare one market to the next can be both stark and revelatory - especially when you consider the differences in revenue derived from this sector country-by-coun- try. There are dozens and dozens of external factors that contribute to the differ- ence between one market and the next, but it’s very revealing how regulation impacts on the ability of the sector to either dazzle or drizzle.
We haven’t created a report of this kind before, and it turns out for good reason. Addressing a sin- gle market at a time means that we deal with just a handful of market contacts, regulators, state officials and trade bodies. Taking a topic such as sports-betting that spans so many markets multi- plies everything - hundreds of contacts across dozens of countries, spanning multiple languages and countless businesses. It’s been a labour of love, but one that’s also been immensely reward- ing and we hope you think it’s useful too.
EDITORIAL Editor Lewis Pek
lewis@gamingpublishing.co.uk +44 (0) 1942 879 291
News Editor Phil Martin
phil@gamingpublishing.co.uk +44 (0)161 236 6669
Associate Editor (MALAGA) Karen Southall
karensouthall@gmail.com
Consultant John Carroll (BILLERBECK)
carroll@carrollconsulting.de
South America Correspondent James Marrison
jamesmarrison@gmail.com
Contributors David Addison Jeremy Thompson Hill Dr. Damir Böhm
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ADVERTISING Commercial Director John Slattery Email:
john@gamingpublishing.co.uk +44 (0)7917 166471
Advertising Executive James Slattery Email:
james@gamingpublishing.co.uk +44 (0)7917 166471
Advertising Executive Alison Dronfield Email:
alison@gamingpublishing.co.uk +44 (0)1204 410771
PRODUCTION Senior Designer Gareth Irwin
Production Manager Paul Jolleys
Subscriptions Manager Jennifer Pek
Commercial Administrator John Pek
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