Report - Part 1 SPORTS BETTING Austria T
he Austrians are among the most avid gamblers in Europe and in 2012 wagered around €14bn on gambling on lotteries, casinos and slots.
The lottery is the most popular form and is played by 30 percent of the population and this contributed some €682m to the industry. Slot machines followed with €354m, casinos €179m whilst online casinos and sportsbooks yielded €110m and offline sports betting saw €128m.
Sports betting in Austria began with the Football Pools Act of 1948 and the task of the Toto was to rebuild Austrian sports after the war. The Lotto was introduced and later Toto was acquired by Austrian Lotteries.
Despite having very restrictive laws for other forms of gambling, Austria has an open approach to sports bet- ting and has taken a very liberal stance.
The gambling, casinos and lottery sectors are regulated by the Law on Games of Chance (GSpG) which comes under the Ministry of Finance, which is also responsible for the supervision of licensed companies.
Other betting activities such as sports betting, low stake games of chance and games of skill are in part regulated by the Federal States and their regional laws.
The Osterreichische Lotterien is licensed to operate Lotto, Toto, Goal Betting, Letter Lottery and Scratch cards plus electronic lotteries via the internet and via VLTs.
The Lottery company plus Osterreichische Sportwetten (Austrian Sportsbetting Company) are both subsidiaries of Entertainment, Gluecks und Unterhaltungsspiel and was founded in 2000 and gaming operations began a year later.
In Austria up to 10 cumulated sports bets on a fixed odds basis do not fall under the state gambling monopoly. Licences for these are issued by the individual federal states.
Osterreichische Sportwetten holds licences from all nine federal states to provide sports betting services. A mobile app was introduced with the run up to the FIFA World Cup in 2014 due to demand. The World Cup was the strongest revenue earner in 2014 for the provider.
The products are distributed via the brand name Tipp3 and bets can be placed only in sales outlets or via the internet. In 2010 the company began to offer B2B serv- ices via the brand BGS (Better Game Solutions) to other sports betting providers.
Tipp3 is the group’s sports betting provider and products are sold exclusively in all nine provinces in the domestic market. This began in August 2001 with the first bet in Vienna and today there are around six million bets each year placed at the 3,300 sales outlets throughout Austria plus via the internet portal
tipp3.at.
Novomatic has 200 sports betting outlets in the nine federal states via the Admiral
Sportwetten brand and has a 50 per cent market share of the Austrian sports betting outlet market.
Retail partners also include tobacconists, Lotto collec- tion points, post offices, petrol stations and grocery stores.
Tipp3’s selection at retail outlets offer 120 games per round via a betting programme published twice a week. There is a new digital Tippbox providing customers with an alternative method of placing bets outside sales out- lets and lets them place a bet via touchscreen.
The first 10 TippBox units were installed in Vienna at the end of November last year and 300 devices were due to be installed by March 2015. Self serving betting termi- nals via Tipp3Max can be played in selected casino group locations.
Since 2009 Tipp3 has offered games of skill, backgam- mon and rummy on the internet and since 2012 more live betting was introduced.
The brand Better Game Solutions (BGS) meanwhile offers a full range of products covering all sports. Each week there are over 10,000 bet options to choose from.
AUSTRIAN LOTTERIES FIGURES 2014 Total Sales 2014
Total tax payments
Total distribution network Points of Sale
Quick Points of Sale Sales outlets
Product Sales TOTAL Lotto 6-45 Toto
Torwette Bingo
EuroMillions ToiToiToi
Zahlenlotto 1-90 Joker
Rubbellos Brieflos
Klassenlotterie
Win2Day and Keno Win2day Poker WINWIN
AUSTRIA SPORTS BETTING NO. OF BETTING SHOPS: TIPP3 3,300 + ADMIRAL 200 SPORTS BETTING GGR: €128M (2012) HORSE TRACKS: 2 ONLINE MARKET AUSTRIAN GAMBLING ACT REMOTE BETTING GGR: €110M (2012) REMOTE LICENCES: AUSTRIAN LOTTERIES. LICENSING: MINISTRY OF FINANCE
Austrian Lotteries Toto and Goal Bet saw total sales in 2014 of €9.06m. The company finances sports within Austria and pay €80m per year to the Federal Sports Promotion Fund
Other sports betting companies include Novomatic which has 200 sports betting outlets in the nine federal states via the Admiral Sportwetten brand and has a 50 per cent market share of the Austrian sports betting outlet market.
The company was founded in 1991 and has sports bet- ting cafes throughout the country which offer slots, sports betting and dining facilities. Ibet provides live coverage of slot car races and these are also located in the betting cafes.
Via 25 bookmakers shops the team also analyse sports and monitor offerings which can help Admiral offer attractive odds for various sporting events.
Internet sports betting via Admiral was launched in 2001. These bets can be placed via the terminals onsite.
€3,150,980,000 €447,020,000 5,162 4,094 1,063 5
€3.150bn €586m €8.0m €993m €10.0m
€339.9m €18.7m €4.0m
€182.9m €127.7m €22.9m €31.3m €1.17bn €3.3m €634m
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