Review G2E ASIA 2015
update to our Sports betting offering, coupled with our 20,000 live matches a month, will provide operators with a compelling user experience that meets the needs of players who prefer this Asian style of betting.”
BetConstruct was also launching a new initiative whereby prospective customers can create a fully functional betting and gaming website. Each site comes complete with a choice of user interface and is activated with a single click from the
betconstuct.com website.
Marianna Vardanyan
BETCONSTRUCT OFFERING ASIAN SPORTSBOOK AND TRIALS
BetConstruct exhibited at G2E Asia offering a localised version of its Sportsbook that is designed to appeal to the wider audience in Asia and to players who prefer an Asian View to their Sportsbook
Marianna Vardanyan, Marketing Director, explained that the Asian View Sportsbook provides a more familiar experience for players, especially those active in ‘in-running’ betting for soccer.
“The Asian View also provides greater visibility to betting opportunities categorised primarily by time and then by sport or league,” she explained.
Stuart Baker, BetConstruct’s Chief Product Owner added: “Alongside our new Asian Sportsbook View we provide the Back End tools that meet the operational needs in Asia. Our Agent solution, tailored for the Asian market, includes a customisable Agent System, Cash Management, Agent Back Office tools and Reporting. Asian players demand a more time focused and uniform layout of markets as well as regular updates of odds. This
BMM WELL POSITIONED IN ASIA
BMM solidified its standing in the Macau testing market place two years ago when it opened a testing Laboratory in Macau, in partnership with the Macao Polytechnic Institute (MPI).
Having followed that up with the opening of a testlab in Singapore last year, BMM's presence in Asia is aligned for the future growth of the region as it continues to cater to the increase in local demand for high quality, thorough and cost effective testing services. BMM also provides educational and gaming product training programs, offered locally in Macau and Singapore, with the support of MPI.
Kirk White, BMM's Executive Vice President and
General Manager of International, said: "G2E Asia is extremely important for BMM as it gives us the opportunity to reinforce our commitment to the ongoing development of the Asian gaming market. BMM has enjoyed an extremely successful 2014 and we expect to see even further growth in 2015 as we assist new Asian gaming manufacturers understand the technical requirements of the different regulated Asian gaming markets. BMM's teams of gaming technical experts are able to provide an incredibly high level of support throughout the complex process of product testing and certification in Asia, as well as multiple locations around the world. Macau and Singapore are quite mature markets now but the technical standards do change. There’s a lot of movement towards tighter regulation in Vietnam and Cambodia.”
Ms Vardanyan explained: “Customers can register on our website and create their trial site immediately. The whole process can be done online. Operators can then evaluate it with colleagues using credits and then hopefully buy it. All they need to supply is their company name for the fully automated process to begin. No specialist technical skills are required at any stage.”
Vahe Baloulian, BetConstruct’s Chief Executive Officer, added: “Providing immediate and straightforward access to a customised gaming website is part of a wider initiative to build flexibility and customer choice into our sales process. It is now possible to purchase BetConstruct’s product and service offerings with or without the direct assistance of our sales managers. The future of a prospect’s online gaming business can be experienced immediately and without any financial obligations.”
The company is gearing up to opening its sales and service center in Asia to better serve its partners based in the region and to facilitate the acquisition of new ones.
Kirk White 7 5
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