Report - Part 1 SPORTS BETTING
Hitting targets in European markets
G3 has gathered individual market data from across Europe to compile our first Sports-Betting Industry Report. Examining sports-betting in isolation and relation to adjacent gaming offers, both land-based and online, the report gives a comprehensive overview of legislation, revenues and future expansion
T
he regulated global betting market is hugely successful sector in the worldwide gambling industry. It represents a little over 14 per cent
($58bn) of the total gaming market ($460bn) and is expected to reach $70bn by next year.
According to the European Gaming and Betting Association, Europe is one of the hot beds with new regimes, regulated sectors and growth for the online sector and has the largest betting gross gambling yield with 47 percent share of the global market (€26.6bn). This is compared to the likes of Asia/Middle East with 29 percent, North America 15 percent, Oceania with six percent, Latin America two percent and Africa with one percent.
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Land based retail betting continues to be the most com- mon betting medium used by consumers although online betting platforms represents around 30 per cent of the global position.
Global online gambling was worth $40bn in GGR in 2013 and is forecast to reach $50bn by 2017. Online sports betting accounted for nearly 50 per cent of this figure ($19.3bn).
This trend is also driven by the growth in smart phone and tablet device usage and average mobile gambling spend per adult in the EU is expected to grow to €17 by 2018 compared to just €1 in 2010.
In Europe the regulated gambling market revenues have grown to €90bn in 2013 and the region’s betting market is estimated to be around 20 per cent of this figure equating to €18bn approximately.
For EU Lottery companies sports betting accounted for €1.9bn (six percent) of their total GGR of €34.1bn in 2012. This is just a small section of the total sports bet- ting sector as at least 60 percent of the lotteries in EU countries do not offer betting products.
With this sector such a huge chunk of the gambling market we take a look at the European Sports Betting Market.
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