international companies that tendered proposals. It was incorporated as a state-owned company with the aim of boosting the country’s economy. Tax revenue is channeled to the government budget for education, health and social welfare projects.
Vietlott now has two games on offer:
Mega 6/45 – a lotto jackpot game were a payout is 55 per cent with a jackpot for all six numbers and a minimum of VND12bn ($545,000), which is accumulated if there’s no winner. Mega 6/45 players pick six numbers from 0 to 45 plus variations. Tere are four levels of prizes and tickets are VND10,000 ($50c). Draws are held every Wednesday, Friday and Sunday. Tickets are sold at POS and Flag Stores and in the future will be available via telephone and Internet.
Madly, the first draw saw no winners and 39 draws later in October last year a farmer in Tra Vinh province held the winning ticket with an accumulated prize of VND92bn (around US$4.11m). Te state takes a 10 per cent cut for income tax purposes.
Max4D– Launched recently this game is played by choosing a four digit number on a betting slip from 0000 to 9999 or players can have a number randomly chosen. Each betting value is VND10,000 though it’s possible to attain a maximum value of VND1m. Each betting slips has six columns for multiple bets. First prize for those with matching numbers in the exact order is VND15m (or 1.500 times the betting value). Tere are five total prize fields. Max4D draws are held on Tuesday, Tursday and Saturdays.
Vietlott is a member of the Asia Pacific Lottery Association and is governed by the Ministry of Finance. In July 2016 the company celebrated a launch ceremony, which also saw the domain
vietlott.vn established.
Te company has since installed computerised lottery terminals thoroughout Vietnam and across 11 provinces after an initial test in Ho Chi Minh City, which began in July 2016 with 400 Mega 6/45 terminals. Tis trial is expected to increase to 2,000 in total by the end of this year to cope with the demand.
Some 800 PoS terminals were installed during the first month of operation with some 10,000 PoS are planned nationwide within the next five years.
Tere were five agents set up in Ho Chi Minh City who can establish subsidiaries with sales outlets.
In terms of revenues, the lottery market has seen a steady growth over the last four years and sales were up by 7.8 per cent in 2015. Back in 2011 the revenues were VND47,900bn (US$2.1bn) rising to VND63,000bn in 2014 ($2.8bn) – a growth rate of 32 per cent.
Te majority of sales (almost 88 per cent) are conducted in southern Vietnam (VND55,300bn) compared to central Vietnam with VND4,500bn and northern Vietnam with sales of VND3,200bn.
In 2014 the lottery contributed more than VND20,000bn to the state budget. Te traditional lottery dominates the market with 95 per cent of sales (VND60,000bn) whilst Lotto is
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