Behind every great character @Microgaming are hundreds more operating in their element
Taking on 620m² of floor space, the Microgaming Stand and Bar is located at the centre of the ExCeL London. You can’t miss it… and you don’t want to! Entertaining and exciting attendees is something Microgaming has become well-known for at the show, whether it be by way of a Game of Trones green screen experience or through a custom-made CRYO lab, enabling exhibitors to play a virtual game of roulette in space! And yet again the software giant has some thrilling show plans.
demonstrate their skills at the show. Visitors will be able to see the players in action, and try their luck in a competition led by acclaimed darts referee Russ “Te Voice” Bray, on the NOVOMATIC stand at 1 – 4 pm on Tuesday, February 7.
Rounding out the offering at the front of the stand will be an extensive range of international AWP and VLT products, as well as cash management solutions, by European subsidiaries including LÖWEN Entertainment, Crown Technologies, NOVOMATIC Italia, NOVOMATIC Gaming Spain and NOVOMATIC Netherlands. Making significant progress last year, both NOVOMATIC Lottery Solutions (NLS) and NOVOMATIC Sports Betting Solutions (NSBS) will also feature at the front of the stand. NLS will unveil its best-in- class lottery and VLT products, and NSBS will present its one-stop-solutions for the sports betting industry.
Having become a regular fixture at the show, once again the company’s R&D team will be showcasing their latest innovations to operators in a purpose-built Immersion Room on Microgaming’s stand, designed to fully immerse people into the world of new technologies.
Having revealed the award-winning VR Roulette and an AR application in previous years, what’s next?
Beyond future technology, for Microgaming, this year, the focus is games. Hosting the largest offering in the industry, with an unparalleled 850+ games, the company was recognised by BEGE Expo in November, winning the ‘Biggest online games portfolio’ award. But it’s not just about quantity.
Quality is key, and Microgaming has created some of the biggest titles in the industry, including Tunderstruck, Immortal Romance and Hot as Hades. In 2016 alone, the company released a string of hit titles, including Jungle Jim – El Dorado, Lost Vegas, Dragonz, and
Tarzan, and operators have even more to look forward to in 2017, with Pollen Party and Fruit vs Candy being just two of the six games going live in Q1. And the roadmap for the remainder of the year is stronger than ever!
In addition, 2017 will see the launch of several new branded content slots, such as Jurassic World. And Microgaming will be announcing at least one other licensing deal at ICE!
What better way to celebrate the company’s upcoming content, than at ICE, the biggest show of the year! If you want in on the action, be sure to visit Microgaming at N5-220.
NEWSWIRE / INTERACTIVE /
247.COM P113
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