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visions of a successful floor at ICE 2017 Interblock will raise the bar even higher at ICE Totally Gaming with a diverse, industry-leading profile of new products, side bets, features and functionalities at booth S4-210.


At this year's exhibition, Interblock will showcase its wide range of automated, video, and dealer assist advanced multi-player ETGs (electronic table games) methodologically enhanced based on customer and player feedback, including the Big Six wheel, StarBar, Stadium, MiniStar Roulette, TRIO, PULSE ARENA, Dual Roulette and more.


Te MiniStar Roulette offers a smaller footprint than Interblock's Diamond Roulette product line to accommodate any casino floor. Te ergonomically designed MiniStar Roulette features super-comfortable techno-gel armrests, optional progressive jackpot systems, and fast result detection.


Interblock's Big Six wheel scheduled to be on display at ICE will feature its enhanced audio and visual effects launched at G2E Las Vegas 2016. Tis wheel is not only the largest wheel in the industry, but is also the industry’s only double-sided wheel, providing the flexibility to add play stations on one or both sides. In a recent report, Interblock announced that the Big Six game is performing at two times the house average at two of New York State’s largest gaming destinations including Resorts World New York City and Empire City Casino.


StarBar is another game-changing product that will demonstrate its ability to connect to generators placed in remote areas of the booth. Tis innovative play station is playable directly from the bar’s counter and allows guests to play up to four games simultaneously, including popular video poker games and traditional table games such as Roulette, Blackjack, Baccarat, Craps, Sic Bo and more.


FanHub Media - make the big game your game


FanHub specialises in building and operating white label digital fan engagement products. Te company currently work with betting agencies, leading media companies and sports bodies in the UK, USA & Australia.


Its product is applicable to any sport and already covers English Premier League, ATP Tour Tennis, Rugby, NFL, Motor Sport and many more. Clients include Sunbets, Tabcorp, CrownBet, Draft Stars, NewsUK, CBS Sports, (USA), the NFL, ATP Tour (USA), Perform Group and Telstra among others.


FanHub has significant experience in working with betting companies to help them meet their objectives. Trough the use of FanHub’s products, betting partners have been able to:


ETG innovator Interblock changing operators' Preview ICE TOTALLY GAMING 2017


ECommPay to exhibit at ICE Totally Gaming


Interblock's Diamond Stadium configurations will show how casinos can easily transform a dealer-assisted Stadium into a fully automated Stadium, ensuring that the section is always active on the casino floor, and can generate constant revenue even without dealers. Interblock's Stadiums allow operators to maximize their floor space by adding dealer assist, automated or video generators, and even incremental play stations based on their growing needs.


Te PULSE ARENA, which boosts the Stadium environment into a multi-sensory, social gaming experience, will make its second appearance at the ICE show. PULSE ARENA offers players the opportunity to play all of their favorite casino games from the comfort of a single play station with a live dealer, automated games, or in video format. Its multi-game functionality lets players switch seamlessly between as many as four games with the press of a button—without having to cash out, change machines, or go back to the menu screen to select a different game.


Te TRIO ETG island, a new product which made its debut at G2E Las Vegas 2016, will also be displayed at Interblock's booth. TRIO is made up of three 5-seater automated and/or video ETG products designed to transform any footprint, large or small, by combining and connecting popular games into one unit. At the show, the game will be configured with Blackjack, Roulette, and Craps and will offer two new progressives.


l Drive new users to their site and acquire new customers.


l Increase revenue through contextual odds, resulting in a higher volume of bets and creation of pre-filled betting slips.


l Increase revenue by increasing the value of the stake their users place.


l Improve brand recognition and loyalty. l Create engagement and regular return visits


Tere are a range of different ways that FanHub works alongside a betting partner.


INCREASED REVENUE FanHub powers the biggest non official


Premier League Fantasy game in the world, Te Sun Dream Team. A key objective of the game is drive users to Sunbets (their betting partner) website and for that user to then place a bet. A huge amount of user-specific data is generated for each user, allowing the display of contextual betting odds. Rather than showing


ECommPay returns to ICE to showcase the latest payment technologies, establish new connections, and engage in dialogue with leading gaming professionals. Meet ECommPay’s team of payment experts at stand N7-415


A regular participant and exhibitor at Europe’s leading e-Commerce industry events, payment services provider ECommPay joins the thousands of gaming professionals and enthusiasts at ICE Totally Gaming 2017.


Taking place on 7-9 February at ExCeL, the London-based exhibition expects to welcome more visitors and exhibitors in 2017 than last year’s officially audited figure of 28,487. Industry innovators and market leaders attend ICE Totally Gaming to launch and showcase their hottest, cutting-edge products, share and discuss proposed solutions to key challenges, establish new contacts and forge partnerships, as well as to engage in debates on the latest gaming trends.


ECommPay will welcome both existing and prospective clients, business partners, and gaming enthusiasts at Stand N7-415, where the company’s team of experts will be available to answer questions, discuss industry trends, and offer insights into how the latest innovations can be monetised to increase business revenues. Offering a broad selection of original products, services, tools, and technologies engineered to improve conversion, the company works intimately with each client to tailor payment solutions to their specifications.


users standard banner ads or display advertising, FanHub can determine a user's preferences and display betting offers specific to them.


ACQUISITION DRIVER In 2016 FanHub partnered with the Australian


Football League (AFL) & CrownBet, two of Australia’s most reputable organisations. Te partnership produced a state of the art predictor game that was tailored to drive additional signups for Crownbet.


BRAND AWARENESS In 2016 Draft Stars, a Daily Fantasy site,


launched in Australia. By sponsoring the FanHub powered Official AFL Fantasy game they were able to talk to their most engaged audience almost instantly. Tis drove users to their site and played a large part in Draft Stars becoming the leading Daily Fantasy market in Australia within its first year.


NEWSWIRE / INTERACTIVE / 247.COM P127


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