Interactive VIRTUAL AND AUGMENTED REALITY
Is VR and AR in the social casino industry a reality?
When Pokerist was first launched, the basic idea was to create the most realistic gaming experience possible which would bring people from all corners of the world to the tables. KamaGames’ Sam Forrest discusses the potential of Virtual Reality and Aumented Reality to achieve these goals
Sam Forrest PR Director, KamaGames
Sam Forrest has worked in the gaming industry for 24 years holding senior positions in THQ and Jagex and now heading up global Comms for the social casino developer and publisher KamaGames.
The casino industry as a whole, not just the social casino side, are intrigued by the entire concept of both Augmented Reality (AR) and Virtual Reality (VR) and the massive possibilities unlocking this technology could bring. P130 NEWSWIRE / INTERACTIVE /
247.COM
Over the past 6 months we’ve been spending a lot of time meeting with colleagues, influencers and partners to try to pin down the “Next Big Ting” in our industry. More importantly however, is how KamaGames could be the first to market and pioneer the next big step forward that would revolutionise the social casino world in the same way the mobile platform did 7-8 years ago.
Te casino industry as a whole, not just the social casino side, are intrigued by the entire concept of both Augmented Reality (AR) and Virtual Reality (VR) and the massive possibilities unlocking this technology could bring. With the exception of the adult entertainment industry, and to an extent – the travel industry, online casino games are going to be one of the top industries to benefit from this technology. Te vision of an AR/VR casino would be pretty impressive and be a perfect fit within the gaming genre.
WHAT IS VR AND AR? For those of you that are a little out of the loop or
have been trapped on the dark side of the moon for the past few years and aren’t sure what AR and VR are, here is a quick explanation courtesy of Wikipedia:
Virtual reality (VR) typically refers to computer
technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user's physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices. A person using virtual reality equipment is typically able to "look around" the artificial world, move about in it and interact with features or items that are depicted on a screen or in goggles.
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality.
Clear? Good, then we’ll continue.
GROWTH THROUGH INVESTMENT According to a statistic from investment banking firm Digi-Capital, $2.3 billion has been invested in AR and VR over the past 12 months with a staggering $500 million invested in the last quarter alone. Tis is the ninth quarter in a row that’s seen a rise in investments which have
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