Interactive BETCONSTRUCT - SOCIAL GAMING
Constructing the perfect social space
G3 speaks to BetConstruct’s Vadym Silchenko, the company’s Social Gaming Product Owner, about the opportunties for both land-based and online operators in offering social gaming to their players
Vadym, where does social gaming fit in the portfolio of products from BetConstruct? What type of games do you offer?
Vadym Silchenko, Social Gaming Product Owner, BetConstruct
Vadym is a dedicated social gamer with comprehensive experience in different industries. He joined BetConstruct bringing with him experience in online gaming. Vadym’s vision for BetConstruct’s Social Gaming is to provide the best possible gaming experience combined with the best back-office tools.
Social Gaming is a natural evolution of the casino industry in line with the changing demands of customers. In the modern age of information oversaturation, old acquisition techniques are less efficient. Land-based casinos that want to succeed in the long term, should consider Social Gaming as a ‘must have’ option.
P132 NEWSWIRE / INTERACTIVE /
247.COM
Social Gaming Platform is an important part of BetConstruct’s product line that makes the latter a fully comprehensive solution for land-based casinos. Te platform is firstly dedicated to producing Social Casino Games, either simple classic games or more complex ones, combined with successful game mechanics from other game types like a roadmap with a specific plot. Nevertheless, BetConstruct’s Social Gaming Platform is capable of producing any type of social game that’s required, whether it’s fantasy, sports or casual.
How do you choose what types of Social Games to offer players?
Te golden rule here is to decide objectively. To make a successful game, you have to deeply research the preferences of your audience, test continuously and evaluate, while searching for that ‘magic formula.’ It’s a process that BetConstruct’s Social Gaming Platform makes easier than ever. Using a powerful back-office tool, a game manager can easily turn on/off or configure separate game mechanics and evaluate each change via a comprehensive Reporting Module.
Social Gaming is all about creating an eco-system of player interaction with the games and with other players - how do you set-up and maintain that kind of eco-system - and is it worthwhile?
Many small, but important details are considered in game features design to provide the best user experience together with exciting gameplay. For example, incentives for social interaction. Players are appropriately treated with in-game
goods for sharing, friend invitations etc. Te tricky thing is to make sure such incentives are perceived as a natural part of the game experience and not as an enforcement.
Should land-based casinos consider offering Social Gaming?
Surely. Social Gaming is a powerful and efficient tool to retain existing clients, attract new ones, especially Millennials, and advertise a casino's brand. Social Gaming is a natural evolution of the casino industry in line with the changing demands of customers. In the modern age of information oversaturation, old acquisition techniques are less efficient. Land-based casinos that want to succeed in the long term, should consider Social Gaming as a ‘must have’ option.
How valuable a tool is Social Gaming in connecting with players remotely?
Extremely valuable. Once the customer crosses the threshold of a land-based casino, there’s a big risk they’ll lose that customer forever as his or her attention might be easily captivated by another casino. In such a situation the use of a branded social casino game is an efficient marketing tool to stay connected with the customer base. Customers continue playing games they like and receive the casino’s marketing messages; they earn loyalty points for free and exchange them for real-world amenities; they communicate, become friends
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