Interactive
CASH OUT ROULETTE - BE THE HOUSE INTERVIEW
CASH OUT ROULETTE Cash Out Roulette offers bets over consecutive spins of a roulette wheel, in addition to the
traditional single spin roulette. Tis means players can place bets on outcomes like 2 number 8s in the next 20 spins, 14 black numbers in the next 20 spins, and 65 reds in the next 100 spins, with an astonishing array of odds, from odds-on all the way out to 1 million to 1. Cash Out Roulette attracts players with the potential for higher payouts, greater control over their volatility, and, crucially, the ability to cash out during a multi-spin bet. Benefits to operators include the ability to attract new players to this exciting new twist in roulette, a wider customer base to cross sell to and longer sessions from players.
Seth explains that he was not looking at that stage to enter the gaming industry, but after a conversation with his wife’s cousin, maths expert Andrew Woolfson, the pair realised that for operators and players, an accumulator roulette bet held great potential, offering operators higher margins, while players got a much wider range of odds. It had also never been done before.
GROWING OVER TIME “We knew the idea was significant because it
brought something unique to roulette without changing the game,” says Freedman. “Te layout remains the same, we’re not adding hundreds of numbers or spinning two balls at the same time. Players want the same table game people have played for over 300 years, but with the option to bet the way players bet today. Cash Out Roulette lets them place bets on multiple spins. If they want to choose three reds in next five spins - we let them. Players don’t need an understanding of the odds across those multiple spins, but just like an accumulator in football - they’re not feeling short changed by the odds, they’re looking at the potential rewards.”
Cash Out Roulette (COR) delivers rewards for the operator too. Entirely configurable, COR offers operators a 95 per cent RTP, as compared to 97.3 with traditional roulette. Players can “cash out” of the accumulator at any stage, but pay an early opt out fee for the privilege (as happens in sports- betting).
“We went in completely blind,” admits Freedman of his initiation into the industry. “As players ourselves, we loved the concept, and wanted to bring it to market as quickly as possible, but there have been plenty of hurdles along the way. To physically build the concept we partnered with Leander Games, raising capital and patenting Cash Out Roulette in the US in July 2014, before extending the patent worldwide.”
As Cash Out Roulette began to snowball in size and scale, Be Te House parted ways with Leander to take its concept to market, going live with Betfair in Autumn 2016, after an initial soft launch period.
BUILDING MOMENTUM While Cash Out Roulette has launched to date
with Betfair and William Hill exclusively online, Seth explains that COR is applicable to retail and land-based environments, where it adapts perfectly to electronic multi-player roulette play, or in operations using tablets to place bets remotely. Te patent also covers all tables games, from black jack to baccarat and poker, with Be Te House already in talks with operators to bring Cash Out Roulette to the Live Dealer Online space this year.
As for expectations for the future, Seth admits Be Te House is neither a software developer nor operator. “We are licensing Cash Out Roulette right now and see an opportunity, much as
Shuffle Master did with Tree Card Poker, to take the concept as far as possible,” states Freedman. “We’ve turned down offers to date, as we hope in the next six months that the proof of concept will provide us with an idea of its true value.”
As Cash Out Roulette released on William Hill’s online casino in January, Be Te House is now in the hands of operators to take the concept to their players, to inform and educate as well as exploit the opportunities it provides to punters and operators alike. Tere’s certainly no lack of enthusiasm from William Hill, with the operator offering players a £1m win per line chance that is sure to generate mass market appeal.
Speaking to Seth about the last two years, he describes his initiation into the gaming industry and the enthusiasm for Cash Out Roulette as ‘a little bit insane.’ “Te craziest thing was that we couldn’t believe it didn’t already exist,” says Freedman of the concept.
Why no one has thought to bring sports-betting style accumulators bets to roulette is actually shocking, but then it often takes someone from left-field to point out the glaringly obvious in an industry hungrily looking for the next big innovation.
Te fact that it took an ex-army, city trader, whistle-blowing journalist and author is perhaps an outsider bet that no one saw coming.
NEWSWIRE / INTERACTIVE /
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