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Preview ICE TOTALLY GAMING 2017


PROPRIETARY TABLE GAMES EMPOWER AMAZING EXPERIENCES Leading the industry in the depth and breadth of its proprietary table games library, Scientific Games will showcase exciting table games at ICE, including:


l EZ Baccarat, the world’s leading baccarat brand, eliminates the commission after every bank winning hand – without modifying any of the existing drawing rules of the standard game.


lDJ WildTM lets players get wild. It’s a five-card stud poker game that features a Trips Bonus and a progressive side bet.


EMPOWERING LBO, ARCADE AND BINGO SECTORS WITH CONTENT AND PLATFORMS From the SG Gaming UK business, the Company’s ICE display will focus on new game content, platforms and sports-betting solutions. Highlights include:


l Content titles for the licensed betting office, arcade and bingo sectors – available for land- based and online operators – including Emperor’s Treasure, Jewel In Te Crown, Legend of the Pharaohs, Black Knight® and Quick Hit Blazing 7s.


l Launch of a new gaming platform for the UK Casino market with the new Riveria cabinet, augmented by a library of game content that offers a £10,000 jackpot based on player- favorite game titles such as Rainbow Riches, Action Bank, Spartacus of Rome and Hercules High and Mighty.


lA range of HD gaming cabinets and platforms for the arcade and bingo markets, including the Company’s latest sit-down T8 cabinet.


SG INTERACTIVE EMPOWERS MOBILE ENGAGEMENT WITH PORTRAIT GAMES SG Interactive continues to showcase groundbreaking innovations. At ICE, casino operators will be able to experience the larger- than-life thrill of portrait mode mobile gaming on two giant touch screens. SG Interactive will also highlight new multi-channel titles and a diverse array of unique games from the Scientific Games portfolio.


LOTTERY’S NEW SPORTS-BETTING AND SELF-SERVICE SOLUTIONS Scientific Games brings exciting sports-betting action to ICE with SG SportsTM, an enhanced multi-channel solution for online, self-service and retail fixed odds sports betting.


ICE attendees will also be able to experience the award-winning PlayCentral HD, an engaging, interactive retail self-service experience for purchasing lottery instant, draw and keno games. Te first full-service lottery self- service kiosk to integrate credit, debit and mobile payment, PlayCentral HD is Europay, MasterCard and Visa (EMV) compliant and supports Android Pay, Apple and Samsung Pay.


Merkur Gaming plans


top-class ICE show Te Merkur Gaming team is once again attracting attention with its largest presence ever at ICE. Visitors can expect an impressive exhibition stand (N4-210, 220 and 250), coupled with a diverse mix of cabinets and games


“In Las Vegas, our innovations and the passion for which Merkur Gaming stands met with an enthusiastic response from customers and players alike” said Athanasios “Sakis” lsaakidis, Chief Executive, International. “We intend to continue down the same successful route at ICE. We will show our friends and partners what we have in store for them in 2017 and offer them a first glimpse of the future ‘made by Merkur’. With our wide- ranging portfolio of games and cabinets, we meet the requirements of international as well as national markets and simply do what we do best: gaming entertainment!”


Te ICE highlights of the Merkur Gaming product show include the Avantgarde SLT and Avantgarde Trio premium multigamers and the modern Merkurstar upright cabinet. Also, the latest innovation in terms of player comfort, the new Evostar that was first presented in Las Vegas, is now entering its rollout phase. Te Evostar takes the quality demands of Avantgarde SLT and Merkurstar on to the next level and projects the ergonomic aspects and comfort of a


slant top within the configuration of an upright cabinet in an unprecedented manner. Te integrated USB port provides additional playing comfort and functionality.


In 2017, Merkur Gaming is playing with colour. Even ahead of the product show, the new Black Series, with its elegant matt black design, is already shaping up to be one of the eyecatchers of the year. Coupled with the high graphics capabilities of the black-and-white game “Win City”, this modern, contrast-rich design now catapults the Merkurstar and the Avantgarde Trio to an entirely new level.


Te Avantgarde Highflyer will also be celebrating its premiere at ICE 2017. Te ‘floating’ upper monitor allows players to adopt a relaxed sitting position as they enjoy a totally new interactive gaming experience. A baseplate connects the Avantgarde Highflyer multigamer to the accompanying chair, so all the player has to do is sit back and enjoy.


For that extra thrill, the Merkur Buzzer features exciting additional games. Te M- BOX versions for the German and Dutch casino market also seamlessly build on Merkur Gaming’s success story to date. Te product show is complemented by an extensive casino offering and a range of other market-specific products.


ICE will also herald a new era for Merkur Gaming in the area of jackpot systems: with Bingo, Golden Dragon and Egyptian Treasures, the Gauselmann Group’s international sales arm is gearing up for a bright future in the jackpot segment.


NetEnt will follow ICE tradition with big brand reveals on the stand and a new suite of games


NetEnt will underline its pioneer status at ICE as it presents its latest developments in virtual reality (VR) and live casino, and reveals details of its its new branded titles


VR is a technology that has the potential to revolutionize the gaming industry. Te market is a rapidly-emerging, high-growth area into which NetEnt is well positioned to lead its customers. Te premium supplier is set to share news and showcase the progress it has made since revealing its praised proof-of-concept prototype at the show 12 months ago.


VR will be just one of the innovations, straight from the company’s development labs, that visitors at ICE 2017 will be able see and experience. It will also exhibit its innovative live casino offering. Having committed a huge amount of resource to developing its mobile live casino product in collaboration with players, the result is an incredible experience that truly pushes the boundaries, and is the most immersive product for mobile on the igaming market today.


Tis year’s show will also be the first place to find out about NetEnt Engage.


Engage is a new suite of connected products, developed for NetEnt customers, to maximize levels of loyalty and player retention. Te first product from this suite is Live Rewards™. Te unique stake stimulation tool is designed to create excitement by enabling different types of real-time rewards during game play, boosting all-important player engagement.


Finally, in keeping with tradition – but adding a signature NetEnt twist – CEO Per Eriksson will pull back the curtain to reveal the details of not just one, but two, new branded titles. NetEnt’s branded games continue to surge in popularity. During the past 12 months, they have dominated the most-played charts, collected a number of awards, and driven considerable transactional growth for the company and its customers.


Join the NetEnt team at 15:00 on day one at ICE, and at 15:30 on day two, as the eagerly anticipated games will be announced.


Visit NetEnt at Stand N3-242 at ICE Totally Gaming, held at ExCeL London.


NEWSWIRE / INTERACTIVE / 247.COM P129


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