We will see an increasing integration of virtual reality (VR) and artificial intelligence into the industry. The potential for virtual reality to deliver more immersive experiences will increasingly allow the online gaming industry to compete more proficiently when it comes to serving online high-rollers.
incentivised by assuring faster pay-out times than regular customers and by delivering them instant credits based on their transaction history.
Historic player engagement data could also be leveraged to understand how long a high-roller usually plays and when it’s best to distribute incentives such as cash bonuses, free spins and discretionary bonuses to encourage longer playing sessions.
the higher stakes tables and products. Furthermore, it is much easier to develop and manage a relationship between host and player in a casino. Face-to-face interaction has meant that it has been much easier to understand and meet the needs of the player and ensure they have a great time. Nonetheless, there is plenty of space for technology and innovation to solve these issues and there clearly is a big opportunity for the industry here.
TAILORED PLAYER EXPERIENCE In order to create a tailored experience for
customers, online outlets must create an online equivalent of the casino host. Tis relationship manager needs to be supplied with all the information possible in order to build an accurate picture of the high roller. Tis information needs to be clearly presented so that it can be acted upon effectively.
Comprehensive player tracking and customer engagement analytics are therefore needed to discern how much the individual is playing with, what products they are playing on, when they are playing, where they are playing and what devices they are using. Players can then be identified as high-rollers and will appear on a dashboard for the host. Te data for that player
can then be updated in real time and spending can be monitored effectively.
Once a host has identified a high-roller, they can then begin to provide them with an optimised experience. To create a more personal relationship the host should be able to speak one-on-one with the player and begin to understand and meet their needs. Tis could be done by having a relationship manager greet a VIP when they login via a video chat box. Tey can launch a desired product for the VIP and broaden the range of games that they play.
Coupled with the use of data analytics, the host can begin to distribute tailored offerings based on historic behaviour for example. If a host knows that a player is more active at poker on weekend nights, he can look to arrange an invite-only private table with a dedicated live dealer for that time. Tese tables could be accompanied by special prizes such as luxury goods that meet the desires of the players. Tis targeted approach will have a much more positive effect on player retention. Hosts could also arrange food and drink deliveries to the player’s location and perhaps partner with organisations to deliver high quality luxury experiences. High-rollers can also be further
In order to facilitate this, it is crucial that gaming outlets acquire a bespoke end-to-end player engagement solution to seamlessly manage the customer relationship with the high roller. A solution of this type needs to include customer friendly apps and products with an optimised user experience (UX) that can not only deliver high quality games, but also can feed important information into a data analytics suite. Tis data analytics suite should deliver quality reporting on customer data, in real time, and be communicated into the relationship manager’s dashboard. A smooth-running solution such as this will allow betting companies to effectively manage and deliver quality experiences to customers with ever-changing needs.
It can be expected that vendors will continue to create more enjoyable products for high rollers. We will see an increasing integration of virtual reality (VR) and artificial intelligence into the industry. Te potential for virtual reality to deliver more immersive experiences will increasingly allow the online gaming industry to compete more proficiently when it comes to serving online high-rollers. We could also see connected devices such as Amazon Alexa being used to deliver a profoundly greater integrated service and retail offering.
It is also possible that we will see gaming outlets create experiences for high-rollers that are not only online but spill out into real world venues. Outlets could partner with hotel businesses, for example, so that high rollers can begin their session online and be transported to real world venues, all the time playing games in a VR environment. Tere is a huge potential for the online betting and gaming industry to widen its appeal to the most valuable customers in this space. However, businesses must understand the importance of software innovation and data analytics to equip themselves with the right tools to succeed.
NEWSWIRE / INTERACTIVE /
247.COM P137
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148