business2business VP shares secrets of
her success Cheryl Joannides, Vice President General Manager at Jo Malone London, joined the CEW at their latest mentoring event.
Cheryl, who first joined Estée Lauder as a HR temp 21 years ago, shared her story of how she progressed through a range of roles with Clinique, Estée Lauder, MAC, Bobbi Brown and now Jo Malone London.
Charity fundraising for breast
cancer cause Susan Gerrard (pictured right), chairman of Gerrard International, has presented a cheque on behalf of Mii Cosmetics to the Future Dreams charity for the sum of £3,800.
Future Dreams is committed to supporting women and their families diagnosed with Breast Cancer, as well as fundraising research into the prevention of the disease.
“I would like to take this opportunity to thank you personally for your exceptionally kind donation of £3,800 to Future Dreams,” said Pippa Collins, Director of Fundraising for Future Dreams during a visit to the Gerrard International head office. “Your efforts to support the charity are inspiring and we are forever grateful.”
The donation was raised through the sales of Mii’s Nourishing Lip Sheen. Since launching in October, £2 of every Lip Sheen sold has been donated to Future Dreams to help towards a project to open ‘Future Dreams’ House, home to The Haven Breast Cancer Support Centre in London.
“Future Dreams is a cause close to my heart,” explains Susan. “It’s about dreaming for the future – hope for a healthier life so you can live it to the full. We’ve supported the charity since it was established in 2008 – having known the founder Danielle Leslie and her mother Sylvie Henry – dancers who were both diagnosed with breast cancer. Tragically they passed away within a year of each other. We continue to support Future Dreams to help fulfil their dreams for a future free of breast cancer.”
Guinot conference showcases machine launch
Guinot’s conference and awards ceremony, which took place recently, was attended by over 1,200 of their salons and Spas from the UK and Ireland. The event was held at The Brewery in the city, hosted by actress Joanna Lumley.
The conference gave a platform to launch the latest innovation from Guinot, the Hydraderm Cellular Energy machine.
During the day, attendees enjoyed informative workshops and speeches from leading beauty industry professionals such as Hellen Ward, Liz McKeon, Valerie Delforge and Susan Routledge. Guinot CEO, Jean Daniel Mondin also attended the conference, giving an insightful speech into the heritage and development of the brand.
Along with the new machine launch and Guinot’s marketing plans for 2016, Head of International Franchising, Edouard Falguieres, was on hand to discuss how the Franchise system works in France. Ellie Tidy, Franchise Sales and Development Manager, commented: “We are expecting a strong year of growth in 2016 as the Guinot franchise opportunity is getting increased visibility in targeted media, so news of the Guinot franchise is reaching further than ever before.”
In the evening, Guinot’s black tie awards ceremony hosted by Joanna Lumley, recognised top achieving salons and individuals including awards for National Business Growth, New Salon of the Year, National Therapist of the Year and Salon of Excellence.
28 GUILD NEWS
Guinot franchisee Justyna Rostek is pictured with Joanna Lumley.
Strictly Airbase
Celebrities and pro dancers were treated to flawless make-up on this year’s Strictly Come Dancing Live tour courtesy of Airbase.
Renowned for its sweat-resistant finish, light breathable qualities and long-lasting formula, Airbase airbrush make-up was applied backstage to the likes of Jay McGuinness, Aljaz Skorjanec, Gleb Savchenko and judge Len Goodman.
Cheryl credits her success with learning from others and advises anyone starting out in the industry to find a mentor and seek as much guidance as you can.
In thanking Cheryl for sharing her story with CEW members, Caroline Neville, President of CEW said: “Very few people have that magical thing called charisma but Cheryl has it in bucket loads.”
Cheryl Joannides
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