business2business nailTech
Dear Readers
With the change of season now upon us, Spring is a wonderful time to revamp your treatment menu and the salon owners I speak to regularly are incredibly optimistic about the coming months. Treatments which may have taken a back seat during the Winter period will become necessities again as the warmer weather arrives; hair removal, body exfoliation, slimming and tanning will increase in demand. A salon owner friend of mine plans on investing in a new piece of equipment at May’s Beauty UK exhibition that she hopes will allow her to revolutionise her facials and body treatments, as she wants to ensure it’s her salon that stands out in this crowded market place. She wants to offer her clients something unique and exclusive and sees investment, whilst making significant savings by purchasing at a trade show, the way to do this. And she’s not wrong. Shows like Beauty UK, and this month’s Scottish Hair & Beauty show which takes place in Edinburgh, offer the ideal opportunity to see what you could offer to transform your business, especially if you’re ‘Spring cleaning’ your business plan this season. Like my salon owner friend, think about what competitor salons in your local area offer – or rather, what they don’t. Adding a complementary therapy such as Reiki or crystal therapy to a facial, or Reflexology to a pedicure, will make your treatments stand out from the crowd. Spring / Summer colours, new skin care formulations and new and innovative treatment techniques will make a real difference to your business. The best beauty businesses never stand still and are always looking to create their own USP, so take full advantage of this season’s opportunities to make your business blossom this Spring. Best wishes
Competition approaches
‘Early Bird’ and ‘Student’ entry to this year’s Scottish Nail Tech competition is open until Friday 8th April; places are limited and so it’s definitely worth registering sooner rather than later to guarantee your place.
This year there are 13 categories taking place over two days, including two new Student competitions. The theme for this year’s Art competitions, including Photographic and Boxed, is ‘Ibiza’.
Choose which categories you’d like to enter, then simply download an application form or call the team on 01332 227698 to register for your place.
This year’s competition includes: • Top Tech Competition Nails • Salon Nail Challenge • Top Tech Stiletto
• Top Tech Permanent Polish • Freestyle Nail Art Challenge
• Student Tech Tip & Overlay Challenge • Student Tech Permanent Polish - NEW
• Top Tech Photographic Nail Art • Top Tech Photographic Classic Nail • Top Tech Mixed Media Boxed Nail Art • Top Tech Hand Painted Boxed Nail Art • Student Boxed Nail Art
• Student Snap Shot Challenge - NEW
In addition, one professional nail technician will be named ‘Scottish Nail Tech 2016’ and win the accolade of this prestigious title, whilst one student will be named the first ‘Scottish Student Nail Tech’.
Many thanks to our competition sponsors including Cuccio and ABT; competitors will also be using a red crème polish from the Cuccio range. For more information, visit
ScottishHairandBeautyShow.com/nailcompetition.jsp
Sponsored by
Coach services to get you to and from Edinburgh show
Following last year’s success, transport options for those travelling to this year’s Scottish Hair & Beauty show have been increased with free shuttle buses available from Edinburgh and Glasgow city centres, and additional routes put in place for subsidised coach services from across Scotland.
The free shuttle service from Edinburgh city centre departs from St. Andrew Square North whilst the service from Glasgow leaves from North Hanover Street, near Queen's Street Station. The free services run between the show hall and the city centres throughout the two-day event. You do not need to pre- book a place, although seats are allocated on a ‘first come, first served’ basis at each stop. See the full timetable online at
ScottishHairandBeautyShow.com
Melissa Dennis, Editor
Follow us:
/GuildNewsMag @GuildNewsBeauty
Visitors travelling from Kilmarnock, Aberdeen, Carlisle, Dundee and Perth can book return coach travel for just £10 per person - just think, no car parking charges, no driving in rush hour and no carrying bags to the train station! Plus, coach travellers will receive a Cuccio Gift Pack – worth £28 – on arrival!
If you do choose to travel by car, there are lots of on- site parking spaces with a charge made by the venue.
Book your coach tickets in advance by calling 01332 227 698 or visit
ScottishHairandBeautyShow.com. Terms and conditions apply.
Supporting Scottish education
We are delighted to have gained support for Scottish Hair & Beauty from a number of leading brands acting as sponsors of Lecturer Bags for the event. Lecturer Bags are handed to all lecturers as an incentive to attend Scottish Hair & Beauty accompanied by a group of their students, and offer a selection of professional beauty samples and information which may help them when selecting which brands to introduce into their beauty departments. Many thanks to the following companies for their support at Scottish Hair & Beauty 2016:
20 GUILD NEWS
2016
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