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brand awareness


“Therapists have come to know and trust SP, whether buying skin care, manicure products or tools and implements, therapists know


that they are getting a quality product at an affordable price.” - George Long, Bellitas Ltd.


products or tools and implements, therapists know that they are getting a quality product at an affordable price.”


Indeed, beauty professionals have always been at the very core of the company’s ethos and a dedication to client care remains of paramount importance. “We work in a very competitive industry, and one area that needs to be second to none is customer service,” states George. “We go to great lengths to ensure that enquiries and orders are dealt with in the most professional and helpful manner that we can provide.”


Since the company first began in the late 1980s, marketing, technology and communication sectors have undergone huge transformations. With the advent of the digital age, Bellitas Ltd duly responded in order to accommodate the changing ways in which consumers now access information. “We constantly update and improve our product brochure and website. Like many businesses we have embraced


ecommerce and since our first website all those years ago we have come a long way,” George explains. “Promotions are featured regularly and we aim to make all of our product information freely available for download; be it imagery or COSHH data, or simply ‘where can I buy it?’


“There is more to come in website development and social media, so keep checking it out.”


get ready for the new SP!


Although success for Strictly Professional has been evident over the past 27 years, the company are continually building the brand for a bright future and more exciting times are on the imminent horizon with the introduction of the new SP Skincare.


“2016 sees the beginning of a significant product improvement programme


starting with the SP Skincare,” reveals George. “We have chosen to remove ingredients considered harsh on the skin, irritating or not accepted in the wider environment and replaced them with less harsh naturally derived ingredients.”


“They feature a range of original and exotic flower and plant extracts, and these along with premium moisturisers, emollients and humectants result in a more hydrated and smoother skin,” George adds. “All have been tried and tested by industry professionals – you will be pleased with the results.”


For more information on Strictly Professional, call 01543 416 611 or visit www.strictlyprofessional.co.uk


GUILD NEWS 125


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