training talk


With an ever growing network of spa and salon businesses taking on their products and treatments, the need for a dedicated and easily accessible training venue became evident. As a result, the Birmingham Academy of Excellence opened in October 2015.


Situated on Church Street, the location was specially selected for its easy train line and motorway links and is only moments away from the hub of the city centre and Birmingham Cathedral. It offers visitors a chic and contemporary environment in which to learn, with space for multi- functioning rooms and break-out rooms for delegates to socialise.


“Leading with globally accessible, cutting edge, aspirational treatments and retail training programmes; supported by pioneering educationally based online learning; the state of the art training academy cements Elemis as the brand for exceptional, professional lifelong learning,” says Nicci Anstey, Global Training and Education Director.


“Taking cues from the Elemis journey, brand pillars, and The House of Elemis – the Elemis Academy of Excellence prides itself in inspiring and immersing trainees in the Elemis DNA and ensures each attendee leaves every training programme fully embracing their role as an Elemis ambassador, advocate and brand custodian with full accreditation,” Nicci adds.


a learning journey


Open to all employees and business partners, the Academy also offers an edited range of fee paying courses for general attendance. The syllabus includes such options as Consulting for Success, Operational Spa and Salon Excellence, Retailing for Success, Facial Therapy, Body Therapy, Exotics, Hot Stone Massage, Pregnancy Massage and training in all eight BIOTEC Facials.


The ethos behind Elemis’ training is to take the delegate on a learning journey. From technology to hands-on treatments, understanding the strength of great actives and formulations, knowledge of great consultation, client retention and closing of a sale, each course has been carefully devised to ensure students are equipped with the key tools necessary to run a profitable business.


Away from the training rooms, the brand’s E- Learning website is available to ensure support is always at-hand, 24-hours a day. “All Elemis therapists must sign up to pre- course E-learning to start your life-long learning and education with Elemis at training@elemis.com,” says Nicci. “Every


The state-of-the-art training academy ensures therapists are educated to the highest standard with both knowledge of skin and product.


member is given a unique log in and a personalised learning diary allowing access to video tutorials and webinars with the Elite Training Team. You can discover a wealth of information at your fingertips, including marketing support and hints and tips from the “learning library”.”


future plans


Since its launch only six months ago, the Birmingham Academy of Excellence has already enjoyed much success with 25 trainers now welcoming a potential average of 96 delegates each week. Following this achievement, Elemis reveal that they already have plans to replicate the Academy’s model across the UK and internationally.


For any individual considering undertaking Elemis training to begin their journey with


the brand, what advice can Nicci offer? “To deliver the Elemis journey with 100% commitment to education and training,” she responds. “With Elemis you will exceed your clients’ expectation in results and innovation and it will also deliver double-digit growth. From training of results-proven treatments for face and body to an incredible product range that meets a client’s skin needs and supports their lifestyle choices backed with award- winning marketing support is a cocktail for success.


“Elemis is an exciting brand to work with – together we can ensure you have a thriving business.”


To speak to someone directly about stocking Elemis, call the new business team on 0207 907 2724.


Popular course options include training in the eight BIOTEC Facials.


GUILD NEWS 145


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