Clay Paky A.leda B-Eye, have available features that let you treat the fixture itself as a pixel or group of pixels displaying low resolution video content, mirroring what is being displayed on any video playback surfaces. This gives us the ability to enhance the visible surface area of the displayed content beyond the screen surfaces and into the lighting sys- tem for an event. The end result is a much larger visual impact with these technologies working together.”
Other new technologies are driving the industry forward, as well, noted Showers. "The Barco E2 switching system is an improvement upon the previous Encore model that can handle a variety of inputs and resolutions with ease, as well as mul- tiple destinations that give the user ulti- mate flexibility when it comes to display- ing video and computer content in multi- ple areas in the room…whether it be pro- jection screens, LED walls, downstage monitors or wide screen applications."
He added that the Barco E2 also is a greater benefit to its predecessor because
of its small desktop size as compared to the large racks that are required for the Encore system, which makes backstage video set up cleaner and more compact.
"The Pandora’s Box by Coolux is an award winning server systemthat provides a link between state-of-the-art rendering tech- nology and media and show control," said Showers, speaking of more technolo- gy available for today's events and meet- ings. "It synchronizes all video and audio sources and is the integral element that enables a variety of digital sources to be displayed across a boundless surface by mapping content onto any 3D shape or surface. The creative options are virtually endless by allowing you to use any sur- face in your venue as a palette for expres- sion."
This feature has exciting applications and allows this technology to provide versatil- ity in finding new ways to get and keep an audience's attention - and keeping their attention really is whatmattersmost. How can this be accomplished? Through a variety of apps,of course.
"Interactive technology is changing how events are experienced," observed Wildemann. "Meetings have become more interactive and less 'talking head.' Many are planned and shared in several locations around the world, and streamed live or posted on a YouTube channel or website. The new interactive technologies are mostly app based. Everyone has a smartphone or tablet nowadays, and meeting producers are using apps to deliver event information, show content, and as answering devices to replace traditional audience response systems... often with a singular app like Lumi’s MeeToo."
He continued, "Crowdsourced engage- ment, on site games,mobile interaction, social media walls, and geofencing are changing the industry - making events more personal. Events are becoming experiential,and the dramatic transforma- tion of events is just beginning. This is an exciting time to be part of the industry."
Another technology that is impacting the meetings and events industry in a big way
Mid-Atlantic EVENTS Magazine 49
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