COMPANY PROFILE
Waterco’s Story Is One Of Growth And Continued Success
MOST PEOPLE IN THE INDUSTRY WILL BE FAMILIAR WITH THE NAME WATERCO BUT THEIR STORY IS ONE OF REAL SUCCESS. FOLLOWING A VISIT TO THEIR UK OFFICES IN KENT, SPN TAKES A CLOSER LOOK AT ONE OF THE INDUSTRY’S MOST FAMILIAR BRAND NAMES
By Jon Wadeson
international presence in the water industry. The company has a global presence and branches in Australia, Malaysia, China, United States, Canada, New Zealand and here in the UK. The company is well known for manufacturing a comprehensive range of innovative products for the swimming pool, water treatment, aquaculture and other water related industries. Waterco’s success has been driven by its pioneering fibreglass and plastic moulding techniques, as well as its efficient manufacturing processes, enabling the company to grow and deliver high quality products at exceptional value. Add to this passionate and dedicated staff plus a strategy of acquiring other related businesses and the result has been amazing and rapid growth and the familiar and successful brand we see today. The company commenced business in 1981 as a distributor of PVC pipes and fittings for swimming pools and spas and since then, there have been many important milestones to get the company to where it now sits today: • 1983 – Commenced business as Swimart which is Australia and New Zealand’s largest chain of pool and spa stores with 60 retail stores.
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• 1986 – Acquired Zane Solar Systems Australia Pty which consists of a 35 strong dealer network throughout Australia. Their trained dealers install solar pool heating systems using Zane’s award winning solar absorbers.
• 1989 – Waterco is floated on the Australian Stock Exchange, by November 2000 Waterco Limited is listed 69th on the Deloitte Fast 100 Growth Index for 2000.
48 August 2013 SPN
aterco is an Australian public listed company which has been established for over 30 years and has a strong
• 2002 – TUV Rheinland Certificates were awarded after assessing Waterco’s pumps. TUV Rheinland is an authorised testing organisation respected worldwide for its strict evaluation criteria and high technical standards.
• 2003 – In April 2003 Waterco acquired Lacron Limited, Britain’s largest and most progressive manufacturer of pressure sand filters. Lacron’s acquisition is part of Waterco’s strategic manoeuvre into the European market.
• 2005 – Waterco acquired Baker Hydro, Augusta, Georgia business assets. Baker Hydro has more than 50 years experience in filtration and water treatment, and has a strong international presence.
• 2005 – Waterco acquired the business assets of Focus Temp, a Canadian based manufacturer of high energy-efficient swimming pool heat pumps. This business came with a dominant market share in Canada, and a growing presence in both the United States and international markets. • 2007 – The MultiCyclone, a new Australian- designed and patented swimming pool filtration device, was awarded the 2007 Piscina Barcelona Sustainability Award at the prestigious International Swimming Pool Exhibition, Piscina BCN. The acquisition
of UK filtration
manufacturer Lacron in 2003 is significant, partly because it is
where Waterco Europe operate from today, but more importantly because the acquisition provided Waterco
with the best possible
logistical platform from which to launch in to Europe, not least thanks to the excellent reputation associated with the Lacron brand name for the past 30 years.
At their offices near Sittingbourne which overlook some stunning Kent countryside, the company employs just under 20 staff. From speaking with Managing Director Tony Fisher who showed us around the site along with Sales and Marketing’s Lois Chambers, it’s clear that in addition to the quality products the company produces, one of the other reasons for Waterco’s success is the high levels of product stock that they carry in their warehouses, stock that can be turned around and sent out quickly to clients around the UK and beyond. What is also apparent during the tour is the shear breadth of products that today’s Waterco supplies. It truly is a vast and diverse range of innovative pool and spa product lines and there will no doubt, be more to follow at some point in the not so distant future.
The company is dedicated to the manufacturing of energy efficient and environmentally friendly products and their EnviroPro range makes it even easier for pool professionals to choose products the latest ‘green’ products. From speaking with Tony, there is a clear belief in that Waterco’s products are the best quality available and the company are committed to the promotion of them and their industry know-how.
To see the current product line-up, contact Waterco or visit the company website.
Waterco Europe 01795 521733
www.waterco.eu
www.swimmingpoolnews.co.uk
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