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CERTIKIN 50th ANNIVERSARY: PART TWO


Certikin: The Sum Of Many Parts


W


alk down the aisles that make up Certikin’s 102,000 square feet of warehousing and you can’t help but marvel at just


how many different products the company supplies and manufactures. Certikin carries a stock of over 7,000 products and that’s not even including the four thousand or so spare parts! It is the quality and breadth of the product range that sets Certikin apart from its competitors and gives it the accolade of being one of the biggest suppliers of swimming pool equipment in Europe and the largest in the UK.


Calorex Delta


THE CERTIKIN BRAND A major innovator and manufacturer, Certikin makes a wide range of pool products from underwater lights to pool enclosures and everything in between. The Certikin hallmark now appears in pools around the globe, with the name synonymous with premium quality. In a period of global economic uncertainty Certikin, with its unique heritage, is a name to be trusted and relied upon.


THE HOME OF MARKET LEADING BRANDS!


Certikin could not have achieved its far- reaching success without its supplier partners, which include some of the best- known names in the industry with whom it has built up long-lasting and mutually beneficial relationships.


A STROKE OF GENIE-US Partner: Malvern Boilers Ltd Since: 1997


The partnership between Certikin and Malvern Boilers came to fruition when Malvern was approached to produce a range of high efficiency gas fired swimming pool heaters. The partnership has launched several trail blazing industry products such as the Genie Boiler, Oil Boiler & MB range of gas boilers. Malvern’s MD, Nick Perry says: “Certikin has played a key part in our success and development of Malvern Boilers as an innovative British manufacturer. Mutual respect, whilst


42 August 2013 SPN


sharing a desire to be the best in market has ensured the longevity of the partnership!” Star products: The Genie range of condensing boilers, with its amazing 94% efficiency and 30% reduction in heating costs (compared to conventional gas fired pool).


HOME-GROWN TALENT Partner: Calorex Ltd Since: 1979


The Certikin/Calorex partnership brings together two market leaders and perfectly complements the Certikin one-stop shop philosophy. Calorex MD, Richard Carrington says: “It was Peter Geekie who first recognised the value of using heat pumps for pool heating in the mid-seventies. A specialist division within the PG Group was established, Pool Gear Ltd and Calorex quickly became the leading market name for swimming pool heat pumps and dehumidifiers. “To this day, Certikin has a specialist team of H&V service engineers who guide specifiers and installers through every aspect of an installation. This is further enhanced by Calorex being a UK based manufacturer, offering product support far more comprehensively than importers from the other side of the world.” Star products: HRD and Delta environmental control systems, wall -mounted dehumidifiers and outdoor heat pumps.


DECKED OUT IN STYLE Partner: Starline Since: 1988


Once again, it was the late Peter Geekie who saw the potential in the Roldeck automatic cover, which has gone on to set the gold standard for automatic covers, in terms of both functionality and stylish good looks. Starline’s Maike Schellens remembers


Peter’s entrepreneurial flair and his rogue-ish ways with great fondness! “Peter was one of the industry’s great characters and it is a duller place with his passing.”


Star product: Since its introduction to the UK some 25 years ago, the stylish Roldeck cover has gone from strength to strength. Ingenious in design, the Roldeck comes in the form of a taut pattern of slats, similar to a Venetian blind. It wins hands down on heat insulation, evaporation control, durability and aesthetic appearance.


THE WOW FACTOR! Partner: Schmalenberger (fluvo) Since: 1985


www.swimmingpoolnews.co.uk


IN THIS, THE SECOND AND FINAL PART OF SPN’S CELEBRATION OF CERTIKIN’S 50th ANNIVERSARY, WE TAKE A LOOK AT SOME OF THE COMPANY’S MANY SUPPLIER PARTNERSHIPS WHICH HAVE HELPED SECURE ITS LEADING POSITION AND STATUS IN THE MARKETPLACE AS THE HOME OF LEADING BRANDS. WHAT PLANS HAS CERTIKIN GOT FOR THE FUTURE?


PERFECT CHEMISTRY Partner: Lonza Since: 1993 Lonza’s Robin Flux says: “Certikin was chosen for its professional approach to distribution and its extensive technical expertise. Lonza is very proud to be a part of Certikin’s 50th celebrations and we look forward to another 50 years of the company distributing the Fi-Clor brand to the pool and spa trade industry.”


Star product: Fi-Clor range is well established as the UK’s market-leading pool and spa chemical range.


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