COMPANY PROFILE
Creating The Perfect Atmosphere
POOL AND SPA LIGHTING SPECIALISTS ATMOSPHERIC ZONE HAVE COME A LONG WAY SINCE BEING ESTABLISHED 12 YEARS AGO. SPN VISITED THE WEST SUSSEX BASED COMPANY IN THEIR NEW PREMISES AND SPOKE WITH MANAGING DIRECTOR STEVE MALLORY TO FIND OUT MORE ABOUT THE BUSINESS
By Jon Wadeson A
tmospheric Zone are a leading UK supplier of fibre optic and LED lighting products, providing complete fibre optic and LED lighting
systems to the pool and spa industry and wider commercial markets. Many will be familiar with them or their products or may perhaps have seen them exhibiting at SPATEX, but most will not know that Managing Director and founder of the company Steve Mallory got into lighting almost ‘by fluke’ 12 years ago when he noticed an issue with a lighting feature not working correctly whilst working in a completely different industry. In the process of looking for a solution, Steve found himself being offered exclusive UK distribution rights by Supervision and with it, the need to establish a company and so Atmospheric Zone was born. Both he and the company haven’t looked back since but it was truly a case of being in the right place at the right time, as is so often the case with many successful businesses.
The wholly owned private company now serves many commercial markets but was initially focused on just pool and spa lighting products with the offering being launched at the SPATEX trade show. Twelve years later, the company can now proudly claim to supply and
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work with a very high proportion of the UK’s professional pool and spa builders.
The company supplies seven brands of lighting products and is proud only to use brands that are from the US or Europe, that’s despite a number of cheaper alternatives being available from the Far East. Steve points out that by doing this though, the company is able to guarantee the quality of the products, especially as each is exclusively supplied in the UK through Atmospheric Zone. This in turn means that end users receive the best possible products at the best price and buying cheaper imports is ultimately just false economy as many are liable to fail or cause issues somewhere down the line – as a number of pool builders have found to their cost. Atmospheric
Zone’s growth has been nothing short of remarkable,
particularly given the challenging times we are in and a lot of the success can be
Products on display in Atmospheric Zone’s new trade showroom
A new Pool & Spa Lighting Catalogue has just been launched
put down to Steve’s passion for the products and company, which now employs eight full time staff, one of which is dedicated to the pool and spa industry. In addition to these members of his regular team, Steve is able to call in additional workers when flexibility is needed for larger projects.
In addition to the amazing new offices and trade showroom that Atmospheric Zone moved into just ten months ago, the company has a separate warehouse from which all the products sold are sent out from on a next day delivery basis. The investment in the new showroom means that pool builders can bring clients or architects to view working products, which is a great option to have. The company has also run several training courses which have proved invaluable to those that have attended and they are looking to do so again in the future. With lighting and lighting solutions being so specialised and becoming increasingly complex, Steve or one of his knowledgeable team will liaise directly with the pool builder or the pool builders’ electricians, a service that he believes sets Atmospheric Zone apart from many of its competitors and is one of the reasons for the company’s success. A high number of site visits are also the norm for Steve and his staff as the integration of products isn’t always straightforward and this is where their knowledge really comes into its own. As the company continues to grow, Steve believes there is an opportunity for launching a dedicated company that will deal with installations but for now and while they still settle fully in to and enjoy their new modern premises, the latest news is that their new 32 page Pool & Spa Lighting Catalogue has just been launched and features lighting for every situation. To get your copy, get in touch with Atmospheric Zone today.
SPN
Atmospheric Zone 01903 249707
www.atmosphericzone.com
SPN August 2013 47
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