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www.IndependentRetailer.com MARKETING
Fast Track Brand Building
WHAT IS a personal brand, and why do you need one? Your brand is in essence your
reputation.
Whether you’re running a million dollar megastore or a local small town boutique, your reputation is one of the most important assets you have in business, especially where customer loyalty plays a big role. A successful brand is built on what is real and authentic about you, and people know an authentic brand when they see one. Building your personal brand takes work, but those who are willing to put in the time and effort see big results. Here are some tips to help you fast-track your brand building and take you, your store and your brand to the next level. Take massive action. Determine
who you want to reach and what you want to accomplish. Analyze your customer base. Look at the people you have on your team. Who can help you build your brand, and what outside resources will be re- quired? If you’re going to invest time and resources anyway, you might as well accelerate the process and get it done faster. The more com- mitted you are to massive action, the faster you’ll see results. Get comfortable being a brand
and put yourself out there. It is so important to think of yourself as a brand. You are a leader with a repu- tation you can leverage, but you can’t build a brand sitting in your offi ce. You have to get out there.
continued on page 98
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INDEPENDENTRETAILER.COM for Industry News & Updates November 2011 97 773-719-3718
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