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Topless-Sandals-Wholesale.biz TV THAT’S COOL, INC. TV
The Original Topless Sandal
MAGNETIC Therapy
OverStock Sale
$4.58 a Pair ONLY
TO ORDER CALL
Wholesale Distribution Center Displays Sold Separately
or w/other Pkgs Online Barbara J. Peterson, Primary Distributor 386-738-1334 NEWS Coupon Redemption Rises
CONSUMERS LIKE to re- ceive products for free, and if that isn’t possible, they like to get them for next to nothing. Coupon clipping provides an appreciated source of savings for consumers. “Marketers dis- tributed 332 billion coupons for packaged goods in 2010, the largest quantity ever recorded in the U.S.,” according to NCH Marketing Services. Many fru- gal shoppers, those dedicated to getting the most for their money, approach couponing as a hobby. Christie Harcastle, a coupon enthusiast sharing
deals from Walgreens at wild-
forwags.com, explains in an interview with The Palm Beach Post, “People are coming out of the woodwork trying to do this stuff.” Inmar, a provider of promo-
tions management, coupons processing and business intel- ligence, would have to agree. Providing further insight into this simple marketing tactic and its reception by customers, Inmar has processed more than 2.3 billion coupons annually. The company closely moni- tors coupon distribution and redemption across the country, and regularly reports on trends and activity in this sector. Its latest
report highlights that
WE MANUFACTURE PREMIUM QUALITY INCENSE STICKS & CONES! CHRISTMAS SPECIAL
On-Line Catalog At:
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GLASS OIL DIFFUSERS
INTRODUCING Our NEW Line of T-Shirts
ONLY $24.00 case of 12 pieces
NEW Votive Candles &
Oil Warmer Wax Melters Made In The USA
SKULL/CANDLE CONE SMOKER 50¢ EA.
10 Piece Min. FRAGRANCE OILS Call For Details! ® CONES
HEART TOWER $3.00 ea. 5 Piece Min.
ON WEBSITE! No purchase required!
FREE GIFT I Call in Orders: 1-800-743-9131 Info: 1-386-446-3118 20 November 2011 I
coupon redemption was up four percent in the second quarter, compared with the same period in 2010. Following a fl at fi rst quarter, this increase pushes redemption up by one percent for the fi rst six months of 2011. This increase was driven, in part, by an unexpected surge in non food coupon redemption. This segment, which represents 35 percent of all redemption activity, rose three percent. While the free standing
insert (FSI) dominated distribu- tion (90 percent of all coupons distributed are from FSIs), the increases in redemption cen- tered on in-store and at-shelf promotions such as instant re- continued on page 22
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