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NRF On The Hill continued from page 10
its campaign mapped out, and it includes: • Distribution of the NRF
sponsored study to all members of Congress. • The launch of
www.RetailMean-
sJobs.com, breaking down the retail industry’s economic impact by state and congressional district. • Advertising in print, radio and
online markets. • Social media campaign- ing through Facebook,
and LinkedIn. • A viral video campaign to high-
light the “Faces of Retail.” The article has been adapted from an original piece by The Hill. ■
PERFECT GIFT!
Twitter Layaway Sales On
Holiday Roll continued from page 8
must be worth at least $15, and shoppers will pay a $5 initiation fee, place 10 percent down, and pay off the debt by Dec. 16, or face a $10 cancellation fee,” says the news site. Following are some other
well known retailers, working for customers’ cash: • Kmart and Sears: year round
offer; a deposit of 10 percent of balance or $15, whichever is great- er; an 8 or 12 week payment plan, with payments required every two weeks; a cancellation fee of $10. • TJ Maxx and Marshalls: year
round offer; a deposit of 10 percent of balance; a 30 day payment plan and a $5 cancellation fee. • Toys “R” Us: year round offer;
a deposit of 20 percent of balance; shoppers are limited to items that start at $29, with a $10 service fee; a 90 day payment plan, with 50 percent due after 45 days; $10 cancellation fee. No one says your layaway plan
WWW.SIGNSTORE.COM See Us
Online: PROFITS! BIG 16 November 2011 Visit
IndependentRetailer.com, For Today’s Business News & Updates. INDEPENDENTRETAILER
needs to follow these structures or be a year round offer, but the word “layaway” has doubled in interest among U.S. shoppers, as they face the interest charges on their credit cards. Whether your customers are naughty or nice is of no concern to you, because this holiday season it’s all about what the customer wants. Are you giv- ing customers what they want this holiday season? ■
PLUS
SILLY
SIGNS
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