Go Back to www.IndependentRetailer.com PRODUCT TRENDS Teagan’s Collegiate Beads


INSPIRED BY a seventh century Etruscan necklace on a Mother’s Day shopping trip, father-daughter team, Ernie and Teagan Hinder- liter, found themselves designing a beaded accessory line mirroring the bead and pendant designs of ancient Italian jewelry. Fitting to current trends, Hinderliter decided on a Pandora like concept, provid- ing customizable accessories with a bridge jewelry price point. “I’ve had retailers and their customers tell me that Teagan Collection Jewelry is an affordable luxury. Our quality and our prices fi ll that gap between fi ne jewelry and costume jewelry.” But instead of offering a broad


category list of beads like other customizable jewelry lines, Hinder- liter wanted to invest in a growing and marketable theme. That is when he came up with the idea for college licensed beads. “Col- lege licensed merchandise grows at double digits, even through a recession. The retail marketplace for college licensed merchandise in 2010 was estimated at $4.3 bil- lion. Much of the success behind licensed merchandise has to do with college athletic teams,” says Hinderliter. Universities are selec- tive in who they choose to design and sell their licensed merchan- dise. However, there are limited products like Teagan Collection


Jewelry, and, “many colleges are happy to participate,” notes Hinderliter. Teagan Collection acquired three schools the fi rst year, and after all royalties were paid and no mistakes found, the company received three more li- censes the following year. From continued on page 46


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