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Planning continued from page 112
the label and stick it right on the merchandise.” Selling pric- ing guns and labels to retailers across the board, Halmark Sys- tems is a well recognized name associated with an everyday ne- cessity required by most stores, but during the chaos of holiday preparation, the importance of pricing guns and labels may be an afterthought. However, if you are looking
to have some custom printed labels or tags made, you have to consider the time needed to make a printing plate and all that follows, including shipping.
Luckily, there are standard labels that do the job, as “The same pricing gun used in everyday labeling and pricing can also be supplied with all types of pro- motional labels, including sale, discount, special or fl uorescent red,” notes Crean. “Retailers should take advantage of those labels; they will help in pushing products.” These are the types of promotions retailers are look- ing to market in their stores, especially around the holidays, and all on one small label. Any productive dollar spent dur- ing the year will become more productive during the holiday season, but competition is also ramping up, so use your market- ing dollars wisely. ■
For more information: Newood Display Fixture Mfg. Co. PO Box 21808 Eugene, OR 97402 Toll Free: 800-233-9663 Fax: 541-688-5868 Email:
newoodsales@newood.com Website:
www.newood.com
The Nu-Era Group 8000 Hall St., Bldg. 2 Ste. 200 St. Louis, MO 63147 Tel.: 314-231-3662 Toll Free: 888-467-8673 Fax: 314-231-3917 Email: Use online form Website:
www.nu-era.com
Halmark Systems 354 Page St. Stoughton, MA 02072 Tel.: 781-334-8618 Fax: 781-341-4505 Email: Use form online Website:
www.halmarksystems.net
Toys . Novelties . Seasonal
One of the USA’s Largest Wholesale Direct Importers of Dollar-Store Toys, Novelties and Seasonal Merchandise
Register on our website at:
www.okktoys.com
INDEPENDENTRETAILER.COM for Industry News & Updates November 2011 113
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