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IF YOU can’t beat them, lobby them. That’s the National Retail Federation’s (NRF) plan of ac- tion on Capitol Hill, as the group looks to combat what seems to be frequent disregard for merchants, reminding legislators of the role retail plays in the current economy. Among the recent legislative disap- pointments from the Capitol was the Federal Reserve’s decision to set the debit card swipe fee at $0.21 per transaction. The NRF had committed new resources to en- sure that retailers had a voice that would be heard during every im- portant public policy decision, but the voice was not strong enough to convince the Federal Reserve to


follow through with its promise of a $0.12 fee per transaction. Other qualms driving retailers


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to lobby are taxes and an outstand- ing and overdue issue surrounding free trade agreements. Matthew Shay, president and CEO of NRF, has continually urged Congress to pass stalled trade deals for the sake of the American people, and on behalf of retailers. The approval of these trade agreements would help boost job creation and spend- ing. Seeing little response from Washington, however, Shay now speaks on behalf of the NRF and the retailers he represents, saying, “The real purpose of the organiza- tion’s recent advocacy campaign is to change outcomes on the policy issues that are central to the indus- try, and to the overall health of our nation’s economy because of the signifi cant role retail plays.” The NRF’s nationwide ad- campaign


includes


Ceramic Angel Figurine C7921-03


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 


10 November 2011


Religious Bracelet SKU2264-0


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grassroots activism, social media and old fashioned lobbying. The organization plans to become a well known force on Capitol Hill, spending more than $10 million over the next year to get its points across. The publication, The Hill, further details, “The centerpiece of the advocacy effort is a study from PricewaterhouseCoopers, commissioned by the NRF, that tallies up the contributions of re- tailers to the economy. The study says retailers provided close to 42 million jobs in 2009, while adding nearly $2.5 trillion to the nation’s gross domestic product.” With numbers on its side, the NRF has


continued on page 16 INDEPENDENTRETAILER


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