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Planning continued from page 110
the store. By then, the peak rush has passed.” Newood’s brick and mortar
customers can select from 20 plus product lines, ranging from $10 to $2,000, to help with any store design or merchandising plan. Available store display fi x- tures include cash wraps, point of purchase displays and show booths, direct from the manufac- turer with no minimum purchase requirements. For the holiday season, “Fixtures that would help a retailer sell impulse items, such as slatwall spinners or nesting tables, do best. Also, units that help make use of valuable areas like the checkout counter or end cap displays are popular,” says Thaxton. Any type of unit that turns an unused area into a prof- it center is what retailers should consider. As with any tool, a re- tail display is only a means to an end, and in the hands of a skilled user, any retail display fi xture can be a creative and effective way to bring in sales. Another forgotten detail is in-
ventory; not the inventory that your customers will hopefully purchase and place under the tree, but the inventory of sup- plies needed for displaying, marking and packaging mer- chandise. Jennifer Chapman, director of ecommerce for The Nu-Era Group, suggests, “Retail- ers should order more than they need. And while they may buy
continued on page 112 25¢ each
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INDEPENDENTRETAILER.COM for Industry News & Updates Wood Incense Boxes SE HABLA ESPANOL November 2011 111
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