Go Back to
www.IndependentRetailer.com MANAGEMENT Savvy Holiday
Planning continued from page 111
multiple box sizes or gift wrap- ping patterns, their customers could prefer only one, and re- tailers will want to make sure they don’t run out.” And with 10,000 products offered online, independent retailers can easily stock up on anything and every- thing they might need, including hangers, tissue paper, bags and boxes. The Nu-Era Group has not only been able to supply its customers for over 60 years with multiple products, but with a va- riety in each product category. “For instance, we have 38 sizes in standard white gift boxes that
can range from $20 to $110 dol- lars,” says Chapman. Supplies can easily be forgot-
ten when promotional planning and other inventory needs are being considered during the hus- tle and bustle of preparation, but they are a big part of holiday sales. Retailers may not offer gift wrapping, but as shoppers are looking for value added ser- vices to decide who to shop with, these may be the type of low cost supplies that will bring in higher sales. Inventory is a delicate bal- ance involving cash, sales and projection. It is not easy and not an accurate science, but could mean the difference between success or failure during the holiday season. While advertising and promo-
tion are not a forgotten aspect to holiday preparations, low cost, effective advertising is often overlooked for more expensive and sometimes unnecessary campaigns. Chapman mentions, “Custom printed bags and boxes are an affective and affordable way to advertise. People are buy- ing your merchandise, why not make sure they are walking out of your store with your name and information on the bag for other shoppers to see.” President of Halmark Sys-
tems, Mark Crean, tends to agree. “We do lots of business this time of year
in custom
printed labels and tags,” he says. “The retailer can put their name, number and address on
continued on page 113
RC/TOY SPECIALISTS IMPORTER/WHOLESALER Over 100 Different R/C Toys
Auto-Demonstration at the Push of a Button
IR Battle 'Copters!
Video Camera Helicopter
30 in. AND UP R/C Helicopters
DIRECT FROM FACTORY Call & Ask for AMAZING prices
NEW! HOT! Boats! 7458 Harwin Dr. Houston, TX 77036 USA
www.valorsinc.com The Valour Inc. 112 November 2011
Email:
service@valorsinc.com Fax: (713)781-1537 Tel: (713)781-1500
VieFly Indestructible Series
R/C Metal Frame Helicopter We Specialize
in Kiosk & Flea Market,
Everything Direct from Factory. Bajo Pricio
INDEPENDENTRETAILER
PERFECT FOR SMALL STORES & KIOSKS
HOT!
HOT!
HOT!
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128