Go Back to
www.IndependentRetailer.com MARKETING Coupon
Marketing Strategy continued from page 95 Now let’s take a look at some
important DON’Ts. Coupon- ing alone is not marketing; it is only one part of what must be a multi-faceted marketing plan. Too many inexperienced small busi- ness owners will sit back and be satisfi ed to reap the rewards of a coupon campaign, without a fol- low up program designed to keep customers coming back for more. They then calculate how much it cost them in terms of money and time, instead of how much they invested and what to do next to ensure they get an optimized ROI. Don’t ignore the fact that
all promotions are going to cost you. You must make a serious ef- fort to fi gure out what the actual costs will be before you initiate a promotion. Don’t diminish the consumer
who’s looking for a deal. With the advent of Internet coupon de- livery services, business owners everywhere have a new consumer accepted channel to get advertis- ing exposure for their businesses. The people who buy or access your coupons online are strong new customers who want what you’re selling, enough to seek it out and sometimes pre-purchase your offer. Business owners who use this tactic without understand- ing the essential need to create an extended campaign will have a negative experience. Those who
use Internet base coupon cam- paigns successfully tend to limit the time period and/or volume; plan well enough to offer their best service during the promotional time period; make sure to collect customer information for a market- ing list, since these customers will bring in revenue at a later date. This article was written by
Steve Chapman, who has over 35 years of marketing and sales man- agement, business management and small business ownership experience. He is now actively involved in developing an Inter- net based training and business consultancy, SOMA Marketing & Communication Consulting. ■
Visit
IndependentRetailer.com, For Today’s Business News & Updates.
You Know The Scenario...You bring your ice chest to the beach, the race track, the lake and your friend immediately thinks it’s the best seat in the house.
It’s inconvenient and it can damage your cooler. That’s why we developed the ICE CHEST TOPPER. It’s Fresh, It’s Fun & It Gets the Job Done.
Available
Many Styles
Attaches In Seconds With Removable Velcro Strips. Stores
Inside The Cooler When Not In Use.
Get Yours Today! 406-581-8629
www.icechesttoppers.com IceChestToppers@gmail.com
96 November 2011
* * * * Significant Markup On Brand NEW Item! * Distributors Welcome! * * * * INDEPENDENTRETAILER
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128