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www.IndependentRetailer.com COMPANY SPOTLIGHT Selection Video’s
DVD Deals continued from page 88
POP option, Selection Video of- fers a countertop display sharing similar signage but holding only 14 DVDs, perfect for those im- pulse buys made at checkout. Retailers will quickly see
that making a profi t requires little preparation, as bins and countertop displays are used for shipping, and then in-store set up. Individual DVDs are re- tail ready, wrapped and given an individual price sticker and barcode. “We aren’t talking ma- chine wrapping. Each DVD is wrapped manually, ensuring a quality job and no damage to the
product,” Senior says. Selection Video requires an introduc- tory order of at least one case, which contains 20 DVDs, and any reorders must meet a two case minimum. Retailers can ex- pect a 30 percent profi t margin on their investment, originally wholesaling for $3.50 a unit or $70 a case. “And while 30 per- cent is a decent profi t margin, it is the rapid turnover of product that makes this program most desirable,” notes Senior. The $4.99 DVD program is a
good investment, especially this time of year. “Retailers should expect to see a huge increase in DVD sales, almost four to fi ve fold during the fourth quarter,” Senior points out. With holiday shopping underway, shoppers
are looking for the perfect stock- ing stuffers and gifts to keep family and friends entertained within their tight budgets. “We have over a million DVDs in stock, and while retailers don’t know exactly what titles they will be receiving, they can be assured we have the titles peo- ple are looking for,” says Senior. Selection Video has something for everyone’s holiday shopping list, and perfect for those Secret Santa grab bags. ■
For more information: Selection Video 102 Kimball Ave., Unit 2 South Burlington, VT 05403 Toll Free: 800-451-5777 Email:
sales@selectionvideo.com Website:
www.selectionvideo.com
SoHo New York for Less!
From $13/dz
www.canalstop.com 52-01 Flushing Ave #228, Maspeth, NY 11378
718.821.1092
sales@canalstop.com
Softer Than Cashmere
Lowest Price
Touch Screen Gloves
INDEPENDENTRETAILER.COM for Industry News & Updates
November 2011
89
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