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Handbag Hangup continued from page 33
ration. It’s those over-the-door plastic hangers that don’t fi t most sliding closet doors, or the vinyl hanging bags that tear easy and hold only certain size handbags, that Murphy is referring to when he says, “shortcomings.” In con- trast, Handbag Hangup is a strip of double layered denier poly- ester and cotton canvas, sewn together with turned in seams, for the appearance of immacu- late stitching. Each loop has the quality of Velcro and can hold a 20 pound briefcase without tear- ing, as well as the seven intended purses. The steel hook at the top provides the needed support for
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the organizer when full. Much is the same for the
other Hangup products, with a few crucial differences. The Scarf Hangup provides magnet closures so as not to snag or damage silk and knit scarves, while also providing a loop that is big and strong enough to hold thicker and heavier scarves such as pashminas or a men’s winter scarf. The Cap Hangup provides 12 loops, but can eas- ily support three visors or caps per loop. There is also a Deluxe Hangup offer, which is double
sided to hold handbags and scarves with a rotating hook, for ease of use without removing the unit from the wall or door. And while craftsmanship and selection alone drive retailers to invest in the Hangup line, the 65 percent profi t margin is also a bonus. “A retailer can purchase a Scarf Hangup for $7 whole- sale and sell it retail for $18.88. Double sided Handbag Hangups wholesale for $6.50 a unit and retail for $16.99,” says Murphy. Retailers aren’t required to meet large minimums. “All we usually ask is a one carton minimum. Scarf and Cap Hangups come as a dozen in one carton, and the single sided Handbag Hangup
continued on page 39 INDEPENDENTRETAILER
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