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www.IndependentRetailer.com PRODUCT TRENDS One Stop Seasonal Shop
THE HOLIDAYS bring more than gift givers to your check- out counter, including seasonal enthusiasts looking to decorate in celebration. Seasonal mer- chandise has come a long way from tinsel and Easter egg grass; it now includes housewares, gift- ware and accessories needed for an extreme seasonal home makeover. To ensure record sales, especially when competing with big box retailers, indepen- dent retailers are best advised to stock their shelves with a large quantity of unique and discount- ed items for the holiday season. “Besides the customer traffi c it
generates, seasonal merchandise generates some extremely high margin sales,” says Heather Rog- gen, seasonal manager for the Chain Drug Marketing Associa- tion. Michael Schecter, VP and owner of Amglo, Inc., a seasonal merchandise wholesaler, would have to agree, as the company has found a successful niche in providing seasonal merchandise to dollar and discount stores. “Customers are looking for tra- ditional and new items at low prices,” he says. With most of Amglo’s catalog
items retailing for $1 to $3, cus- tomers can meet their decorating
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November 2011 43
and gifting needs and still have enough money leftover for oth- er expenses. Retailers will also benefi t from a profi t of keystone or more after purchasing at a wholesale cost between $0.55 and $1.50 per item. Many people continued on page 44
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