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Layaway Sales On
Holiday Roll
CARRYING CHRISTMAS and holiday merchandise won’t be the only requirement for keeping merry customers and ensuring holiday profi ts this year. It’s true that wholesalers and the retailers they supply have been stocking shelves earlier and earlier each year, chasing the estimated $450 billion in holiday spending. How- ever, since experiencing economic turmoil, increasing gas prices, and tight budgets, most U.S. consum- ers feel they have been sentenced for bad behavior, and are careful when spending a lot this holiday season. In an effort to make the shopping experience fun and af- fordable once again, retailers are listening to customer requests, innovating for convenience, and testing out new promotional tactics like increasingly popular layaway programs. With consumers fretting over
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additional debt and worried about maxing out their credit cards, many big box retailers and chain stores have implemented layaway programs. This is a good way to entice consumers who may have initially crossed items off their wish list because of price. One of the most recently talked about programs comes from Walmart, says news site, ABC15. “Wal- mart’s campaign began this year on Oct. 17, and is available only for purchases of $50 or more on electronics and toys. Each item continued on page 16
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