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www.IndependentRetailer.com COVER STORY Shifting Seasonal
Fashion Accessories continued from page 78
horizon, because what’s here today may not work for spring, summer or fall. While winter isn’t part of Florida
based, Killerbeads’ vocabulary, the jewelry and accessories wholesaler carries more than 1,000 skus, and over 15 different product lines for other seasonal fashion trends. “The original owners went to festivals and shows selling their wares, starting about 18 years ago,” says Michelle Mosscrop, sales and marketing manager. “They then started trav- eling abroad to Greece, Costa Rica, the Philippines, India and China, looking for new products to sell. We now carry products from all over
the world,” she notes. As a result, the company offers a wide range of jewelry products, and among them are classic customer favorites and today’s trendsetting pieces, like na- ture inspired merchandise. Mosscrop notes the current
seasonal favorite, saying, “Feather accessories have picked up, and for that reason we are trying to expand that avenue through fall and winter and into spring. Plain hemp jewelry is also very popular, and is one of our best sellers due to its earthy materials. We also have bracelet programs that do very well, includ- ing a variety of friendship bracelets.” In fact, any item in the bracelet cat- egory is attracting a lot customer attention; an accessorizing style that seems to continue throughout the recent seasons. “Our minimum order is only $100 and six pieces
per style,” Mosscrop says. “Plus we can supply POP signage with our company logo and header stickers, as needed.” Killerbeads also offers an ex-
cellent starter program for retailers who want to try out the products, for between $250 and $300. “It includes 144 pieces of our top sell- ers and comes with a display,” Mosscrop says. “The retail return is $750 to $900.” The company usually ships orders within 24 to 48 hours of receipt. All jewelry is carded for easy display, and Kill- erbeads will exchange any item on request. “We work hard to keep our customers happy,” Mosscrop says. “Our market is strong, even when the economy is weak and seasonal fashion is constantly changing.”
continued on page 83
TRADEX is the Largest Wholesaler of Handicrafts and Tobacco Accessories
A N D C R
E
S S
E O
R I
Tradex USA Corp
Cards ®
80 November 2011
Toll Free: 866-594-6333 146 W 29th St Suite 3W1, New York, NY 10001
View our Products at
www.WholesaleCentral.com/TradexUSA
INDEPENDENTRETAILER
S H A F T ED OAC C
TOBACC
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