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Fashion Accessories continued from page 83
to 80 percent of the country in two days or less by normal ship- ping methods, which means UPS Ground. Remarkably, New York City, Dallas, TX, and Miami, FL are all two day delivery from us,” McMillen says. However, fast cus- tomer service requires more than fast shipping, asserts McMillen. It requires a website that is a snap to use. “When someone wants to do business with us, they can visit our website. Our new customers can go to the website, register, put in their business credentials, and place an order. Michelle and Scott’s Whole- sale Imports also realizes that its
22 West 30th Street (between Broadway & 5th Ave), New York, NY 10001
We Carry: Fur Leg Warmers, iPhone Touch Screen Gloves, Gloves, Leggings, Hair Extensions, Fashion Accessories, Winter Fashion Accessories, AND MUCH MORE!
customers cannot afford to have a lot of money tied up in inven- tory, or in merchandise that won’t move. The company prides itself on keeping minimum orders low ($75), and supplying only the hot- test classic and seasonal trends. McMillen adds, “We let custom- ers put together their own kind of sample orders. We do not put to- gether pre-packaged sample packs for new customers, because we sell a large, in demand product line. Hair bows are still really popular, and feathers have been a big fad and can be found in earrings, hair clips, necklaces, headbands and more. And now fl ower inspired pieces are also starting to pick up; things like big roses. We’ve been selling them all summer, but fl ow- ers are grabbing attention this fall it seems.” While this is all great news, especially for those custom- ers just coming on board, Michelle and Scott’s doesn’t forget about its loyal customers. Those customers who have already purchased and opted into the company mailing list will frequently receive loyalty coupons for offers like free ship- ping, or 10 percent off a total order. A point discount program is also available on the company website, for those retailers making purchas- es through the online portal. Carrying about 1,200 skus of
Cell: 718-578-5025 Tel/Fax: 212-696-0004 website: email:
optusainc@yahoo.com
84 November 2011
today’s trendy jewelry, souvenirs and accessories, Monster Trendz’ products are popular in the Carib- bean and Hawaii, as well as among head shops, smoke shops, gift stores and souvenir outlets looking for novelty items and current fash- ion accessory trends to fi ll their shops. Matt Huusko, founder and CEO of Monster Trendz, describes
continued on page 85 INDEPENDENTRETAILER
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