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offering apparel, fashion accessories and more to a broad buyer base. Customer service, especially keep- ing customers informed about new products, is a key priority for the company. The fi rm manufactures, imports, wholesales and distributes a wide array of products, including belts, buckles, gloves, scarves, hats, underwear and more. Patrick Qu of USA Hua Tai sees product variety as a strength, and says, “We do stick with basics, but always try to keep up with fashion trends that are on the fast track. We have a lot of new products coming in every month. It is about testing the water, and then keeping what works best for our re-
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tail distributors.” Qu adds that there are always
seasonal bests, but currently win- ter accessories are the company’s primary focus. The fashion acces- sories with the largest turnover are ponchos, leather and fl eece gloves, animal hats (much like Queen Ac- cessory), and scarves. Scarf sales are among some of the strongest for USA Hua Tai Group, and whole- sale prices run from $18 to $36 per dozen. The suggested retail price for scarves is in the $60 per dozen range. “Prices are reasonable on all our products, and I could sell belts for $1 apiece all day. With negotiation, volume discounts are a possibility, and retailers should expect to make keystone on any merchandise they order, sometimes even tripling or quadrupling the price,” adds Qu. USA Hua Tai Group’s success
is measured by the success of its retailers in staying up with trends, and as the wholesaler has gone to great lengths to test and market what’s hot, it wants to keep retail- ers in the know and prepared. Using a multi-pronged approach to keep customers informed, the company fi rst reaches out to buyers through tradeshows and B2B magazines. In addition, USA Hua Tai uses email alerts when a new product is on the
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