Go Back to
www.IndependentRetailer.com MANAGEMENT Savvy Holiday Planning
THERE IS always hype around Black Friday and Cyber Mon- day sales, but it can’t be denied that Christmas lists and holiday shopping begin well before the Thanksgiving turkey has been carved. A recent NRF consumer survey reveals that more than 37 percent of shoppers plan to have some holiday shopping completed before Halloween. And retailers are happy to stock their shelves earlier and earlier each year, chasing the estimated $450 billion in holiday spend- ing. But like last minute shoppers left in the lurch, retailers’ last minute preparations for the
holiday season could potentially leave them without what they want most: sales. There is an exhaustive list for holiday plan- ning, which includes well oiled operations, proper staffi ng, and promotional campaigns. While retailers contemplate what sea- sonal merchandise and hot gifts to sell, as well as investing large sums of money in online, social media and print advertising cam- paigns, they are well advised to pay attention to details that are otherwise left to the last minute, which could signifi cantly affect their bottom line. For instance, plan a seasonal
redesign. Merchandise doesn’t have to be all that catches your customer’s eye. With the right staging, displays or fl oor plan, more merchandise will make it to the checkout lane. A redesign, however, should be planned out and occur before new inventory comes in. “Don’t wait till the last minute,” suggests Mick Thax- ton, national sales manager of Newood Display Fixture Manu- facturing. “Sometimes, once a retailer gets a fi xture in and gets it merchandised, they realize they could have done some- thing similar in another area of
continued on page 111
Christmas Merchandise Still
A Leader In General Merchandise Since 1985 Exceptional Products, Exceptional Value
WE ARE PRE-BOOKING NOW! Easter, Valentine’s Day,
St. Patrick’s, Spring/Summer & Lawn/Garden Order Now
For Best Selection!
• Promotional Items • Seasonal Merchandise • New Items
• Floor & Counter Displays
• Clip Strips • Great Values • Closeouts • Dollar Store Items
For more information, contact: Ken Soens
sales@regentproducts.com 708-583-1000
www.regentproducts.com 110 November 2011 INDEPENDENTRETAILER 290 EISENHOWER Palmer St. REGENT North Ave. N Devon 90
O'Hare Airport
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SPRING & SUMMER w/ Graduation & Patriotic
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