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vealed by Intuit’s Index report, job opportunities are increasing, but so is compensation. Average monthly payment for all small business employees was $2,682 in July. In the retail industry spe- cifi cally, the average hourly wage continues to rise, with the middle 50 percent falling between $8.26 and $13.35 an hour, as recorded in early 2008. The Bureau of Labor Statistics notes, however, “Compensation systems can vary by type of establishment and mer- chandise sold.” This article was adapted from an original piece by Intuit. ■


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Redemption Rises continued from page 22


deemable and electronic shelf redemptions, which were up 12 and 17 percent in the fi rst half of 2011. “Our data tells us that consumers are still looking for deals, but appear to be less mo- tivated to seek out and redeem the out-of-store offers,” says Bob Carter, president of Promo- tion Services for Inmar. “Some of their confi dence in the econ- omy has returned, taking away some of the coupon urgency we saw in 2009, but the sting of recession has kept most tuned into coupons generally.” At the same time, there was


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a seven percent drop in distri- bution to 167 billion coupons, versus the 179 billion distrib- uted during the fi rst six months of last year. This short term de- cline indicates a more targeted distribution focus, and keeps distribution volume for the year at the 300 billion-plus level, in line with 2009 and 2010 totals. In the fi rst half, marketers also kept coupon face values steady, while making only slight reduc- tions in expiration periods. Since these changes had no material impact on consumer response, Inmar anticipates that the second quarter’s redemp- tion activity could indicate an increasing redemption trend for the remainder of 2011. ■


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