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CONTENTS May • June 2011


ON THE COVER: Hershey® Lodge ©2011 Hershey Entertainment & Resorts Company. All words, designs and phrases appearing with the symbol ®, SM, or TM are trademarks used under license or with permission.


FEATURES


PAGE 42 Eventricity’s services were outsourced to design and outfit this private event.


10 23 30 42


PAGE 10 Normandy Farm Hotel and Conference Center’s new restaurant, The Farmer’s Daughter, is just one of the property’s many offerings attracting the pharmaceutical meetings market.


76 86


E V E N T S


PAGE 73 One of the cake


entries, "Steampunk" from the "Let Them Eat Cake" event benefiting the City of Hope.


8 May  June 2011


E X T R A S


Specialized Markets Pharmaceutical, medical, financial and legal meeting groups


Resorts and Spas Properties offering opportunities for relaxation and rejuvenation


The Importance of Trade Shows There is no substitute for making a personal connection Upsourcing


A guide to choosing and utilizing outsourced services


Concierge Chronicles: The Early Years Ambitiously pursuing his goals, one man discovers his destiny


Resourceful Meetings Colleges & Universities offer a wealth of resources for meetings


Greater Wilmington FAM Trip 20


Building a Better Trade Show Booth 38 Chester County Showcase Location Reports


40 48


Central Pennsylvania Central and Northern New Jersey


EventsWorthy


Inspired Ideas: Group Outings EventMakers


Calendar of Events Advertiser Directory


71 80 85 88 90


Hershey® Lodge, a premier meeting, event and convention venue located in Hershey, PA.


EVENTS MID-ATLANTIC May • June 2011 Spas & Resorts


Pharmaceutical, Medical, Legal and Financial Meeting Groups


The Importance of Trade Shows


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